The strategy emphasized the Group's unique balance of business and earnings between the older, mature economies and the faster-growing emerging markets. For example, the acquisition of all of Lloyds TSB's onshore and offshore assets related to Brazil in 2003 was a strategic step previewed by this initiative. Following the expansion to emerging markets, HSBC has grown from 51 countries in 1991 to 79 in 2003. At the same time, the company was strengthening its presence in developed markets such as the US, Switzerland and Luxembourg through the acquisition of Republic New York Corporation and Safra Republic Holdings S.A. for US $9.85 billion. Through these and other acquisitions throughout 2000s, HSBC aimed at delivering wealth management in key financial centers around the world1.
A huge step towards gaining the eurozone market share came with the acquisition of Credit Commercial de France (CCF) in April 2000 for US $ 11 billion. By settling down in France, HSBC has got access to a personal, corporate, investment and private banking of all Europe in this way strengthening its presence in the developed countries. ...
Since 2002, the HSBC identity has carried the tagline of "The world's local bank", outlining the Group's experience and understanding of the various markets and cultures. The adoption of the single identity was a strategic step to simplify the tast of consolidating and developing HSBC's role in the community. Through the Group's Education Trust and other initiatives, the corporation supported a number of educational projects and thousands of children around the world.
In 2001, the Group began the five-year "Investing in Nature" programme, a partnership in environmental projects with Earthwatch, WWF and Botanic Gardens Conservation International.
Through the acquisition and growth strategy, HSBC has received a geographical balance and representation in multinational finance. Besides Europe and Asia, the Group expanded to North America where in 2002 it acquired and recapitalized Groupe Financiero Bital in Mexico at a cost of US$ 1.9 billion. In 2003, HSBC purchased the Household International, Inc. that added significantly to the Group's business and profile in the US. In October 2003, HSBC announced its agreement to acquire the Bank of Bermuda in a transaction valued at US$1.4 billion.
Finally, the new initiative launched in 2003 is now being followed by the Group. It is called "Managing for growth" and it aims at focusing on the key customer groups of personal financial services, customer groups of personal financial services and consumer finance.
Q2: Analyse the environment in which HSBC operates. Your answer should contain reference to the competition facing HSBC from alternative providers of financial and banking facilities. (500 words)
HSBC faces strong competition in all