On the other hand marketing is also a key element. Although it is easy to market an innovative idea, but it doesn't usually happen. Many novel ideas are only found practicable when someone faces problem years later, only to find that the solution had been there years ago. Other inputs that are crucial is the entrepreneur's ability to take measured risks, how adaptable he is, ability to identify a need in the market as well as find a niche or a universal selling preposition in order to make his product appealing to the consumer in the market place.
We as humanity have come a long way, progressed from the stone ages into the new millennia via information super highway. But time doesn't end here and nor will the need of mankind to prosper, thrive and flourish!
Discuss the relationships among entrepreneurship, innovation and marketing in the SME new venture context. It is important to use both academic theory and research to support your arguments. You should include up-to-date research from journals; however, you must not just quote the research, as you are expected at a university to show that you can also analyze and comment on the implications of the research. ...Show more