Addidas and Reebok: Market strategy

College
Essay
Miscellaneous
Pages 15 (3765 words)
Download 0
The takeover of Reebok by Adidas produced mixed reactions in the financial markets. Some consider it a good strategic move whilst others are yet to be convinced. The purpose of this report is to consider the validity of both arguments…

Introduction

In addition we have undertaken research into the business strategies of both businesses pre-merger together with the combined future strategy, which the new business envisages. Bearing in mind the current position reached in the cycle of globalisation in general, and the sportswear and equipment industry in general, it is our conclusion that the take-over/merger of these two businesses was the correct strategy to adopt. Our findings are based upon the current and future development of the industry. We also reflect upon the impact and possible threats that outside elements may pose to both the industry and, in particular, the organisation being studied.Adidas-Salomon AG formed Adidas-Reebok in January 2006 as a result of the acquisition of Reebok International Ltd. The purpose behind this was to reinforce the company as a global player in the sportswear and goods industry and to give it a stronger and more in-depth and diverse promotional and customer base across a number of sports and competitors. At the same time it expands their product range and enabled it to increase market share.
There has been mixed reaction from some elements of the financial markets to this takeover. ...
Download paper
Not exactly what you need?

Related papers

For Reebok Web Site
Now web sites are used not only for promotions but for actual sales as well. Companies are giving lot more emphasis on Online Retailing.…
Google's market marketing & strategy in the UK
The concept of resource-based management is founded on the belief that competitive advantage is obtained if a firm can obtain and develop resources which enable it to learn faster and apply its learning more effectively than its rivals. Resource-based view was developed by Barney (1991) who states that firms' competitive advantage deepens upon resources and assets owned by the company. Following…
Marketing Strategy For Entering Chinese Market
lower and middle classes as their target audience, the premium standard product would automatically appeal to the upper segment of the society to have such a fine product that can also make them feel different than the people using the Chinese products that are so common, cheap and also referring to the lower standard.…
Market segmentation and marketing strategy
Moreover with the contest over whether the UK ought to approve the euro as its fiscal unit still very much on the list of items, the magnetism of discovering plus developing prospects within England, Scotland, and Wales in addition to Northern Ireland is apparent.…
Market Segmentation Strategy
The literal meaning of segmentation is to divide into pieces. It is often taken in the context of classifying the things into different groups so that all the objects in one group are identical to one another, sharing a common profile and on the basis of those factors, are different from other segments.…
Addidas and Reebok: Market strategy
In addition we have undertaken research into the business strategies of both businesses pre-merger together with the combined future strategy, which the new business envisages. Bearing in mind the current position reached in the cycle of globalisation in general, and the sportswear and equipment industry in general, it is our conclusion that the take-over/merger of these two businesses was the…
Market Analysis for Entry Strategy
This scenario was attributed to change in behaviour of the citizens of France and their attitudes towards alcohol product…