Consumer Psychology Essay

Masters
Essay
Miscellaneous
Pages 8 (2008 words)
Download 0
The aim of the paper is to discuss the role and impact of cultural values on consumer decisions and satisfaction, and prove the position that consumer choices are culturally determined. The paper is based on theoretical materials and analysis of controversial issues…

Introduction


In the era of globalization, there is a tendency towards global products and a global consumer indifferent to cultural variations and a country of origin. Critics (Foxall et al 1998) state that mass society and globalization transforms traditional tastes and preferences of consumers, and eliminates the impact of cultural factors and values on consumer decisions and satisfaction. The controversy is that there is no an ideal global product appealing to all consumers in spite of their culture and social background (Chaudhuru 2006; Mariampolski, 2005). Ever if people consume global products and goods, their choices and decisions are culturally and social determined influenced by personal values and cultural traditions.
Position statement: In spite of global transformations and global market changes, consumer's satisfaction and decisions are culturally determined and influenced by cultural traditions and product preferences of a particular geographic region.
It is well known fact that globalization transforms consumer culture and changes customers preferences. ...
Download paper
Not exactly what you need?

Related papers

Consumer Behavior Master Essay
The following are the 6 stages:…
Psychology Essay
They may also have troubles in getting on with other children of the same age group. If not diagnosed properly, these difficulties can persist as they grow up. Children with ADHD may appear functionally impaired in many areas and may engage in a broad array of challenging behaviors that frustrate and disrupt family, school, and peer relationships. Their inability to sit still and pay attention in…
Consumer Law Degree Essay
Their Consumer Products Directive, issued in 1986, was designed to make it much simpler for consumers to sue manufacturers for damages resulting from defective products.1 The contrast between the principles of European Community legislation and British law became a point of contention.…
Consumer Psychology and Buyer Behavior
It is of utmost importance for the marketer to know the behavioural patterns of the target consumers much before the product is launched. Therefore, it can be said without any doubt that the study of consumer behaviour has been the arena of constant research for a marketer.…
Consumer Behavior Bachelor Essay
This product-centric view of market segments has been long discarded as being inadequate for very logical and plausible reasons. For any given product or service, there are usually at least four or five different segments of prospective customers that may utilize that product to solve a particular problem or satisfy a specific need. Each one of these segments will have different needs and values.…
Consumer Psychology
When you think of a candy, the brand should produce saliva in your mouth. M & Ms had created their popular slogan " Melts in your mouth, not in your hands", to activate the memory of the buyer to think of their product. In the case of Hershey's they have all along been associating their flagship brand Kissables, with popular shape, but with different sizes and colors, more particularly with their…
Consumer Psychology Essay
In the era of globalization, there is a tendency towards global products and a global consumer indifferent to cultural variations and a country of origin. Critics (Foxall et al 1998) state that mass society and globalization transforms traditional tastes and preferences of consumers, and eliminates the impact of cultural factors and values on consumer decisions and satisfaction. The controversy is…