Got a tricky question? Receive an answer from students like you! Try us!

Consumer Psychology - Essay Example

Only on StudentShare
Author : opalgreenfelder

Summary

The aim of the paper is to discuss the role and impact of cultural values on consumer decisions and satisfaction, and prove the position that consumer choices are culturally determined. The paper is based on theoretical materials and analysis of controversial issues…

Extract of sample
Consumer Psychology


In the era of globalization, there is a tendency towards global products and a global consumer indifferent to cultural variations and a country of origin. Critics (Foxall et al 1998) state that mass society and globalization transforms traditional tastes and preferences of consumers, and eliminates the impact of cultural factors and values on consumer decisions and satisfaction. The controversy is that there is no an ideal global product appealing to all consumers in spite of their culture and social background (Chaudhuru 2006; Mariampolski, 2005). Ever if people consume global products and goods, their choices and decisions are culturally and social determined influenced by personal values and cultural traditions.
Position statement: In spite of global transformations and global market changes, consumer's satisfaction and decisions are culturally determined and influenced by cultural traditions and product preferences of a particular geographic region.
It is well known fact that globalization transforms consumer culture and changes customers preferences. ...
Download paper

Related Essays

Psychology Essay
They may also have troubles in getting on with other children of the same age group. If not diagnosed properly, these difficulties can persist as they grow up. Children with ADHD may appear functionally impaired in many areas and may engage in a broad array of challenging behaviors that frustrate and disrupt family, school, and peer relationships. Their inability to sit still and pay attention in class may lead to school failure, truancy, and dropping out.…
6 pages (1506 words)
Consumer Behavior Bachelor Essay
This product-centric view of market segments has been long discarded as being inadequate for very logical and plausible reasons. For any given product or service, there are usually at least four or five different segments of prospective customers that may utilize that product to solve a particular problem or satisfy a specific need. Each one of these segments will have different needs and values. But companies with a product-centric view cannot even sight these differences not to approach the issue of comprehending them and using them to advantage in their marketing plans. They end up treating…
14 pages (3514 words)
Consumer Psychology
When you think of a candy, the brand should produce saliva in your mouth. M & Ms had created their popular slogan " Melts in your mouth, not in your hands", to activate the memory of the buyer to think of their product. In the case of Hershey's they have all along been associating their flagship brand Kissables, with popular shape, but with different sizes and colors, more particularly with their signature wrapping.…
3 pages (753 words)
Consumer Psychology
The main purpose of the survey was to observe the impact of its advertisements on the people so that the organization could identify the target market and at the same time inject fresh ideas into its advertising strategy.…
10 pages (2510 words)
Essay, Consumer Psychology (Beer Industry Chosen)
One fact has remained steady and that is the beer consumer. In recent years, however, there has been a decline in beer consumption due to a variety of reasons, most obvious of which is the evolving consumer behaviour.…
12 pages (3012 words)
CONSUMER PSYCHOLOGY ( Promotion Events)
Section A The function is being organised for young managers who are in lower or lower middle level in any mid / large size organization in the city. The guest list also includes middle or senior level HR and marketing managers who are working for similar profile of organizations.…
10 pages (2510 words)