Consumer Psychology - Essay Example

Only on StudentShare

Extract of sample
Consumer Psychology

In the era of globalization, there is a tendency towards global products and a global consumer indifferent to cultural variations and a country of origin. Critics (Foxall et al 1998) state that mass society and globalization transforms traditional tastes and preferences of consumers, and eliminates the impact of cultural factors and values on consumer decisions and satisfaction. The controversy is that there is no an ideal global product appealing to all consumers in spite of their culture and social background (Chaudhuru 2006; Mariampolski, 2005). Ever if people consume global products and goods, their choices and decisions are culturally and social determined influenced by personal values and cultural traditions.
Position statement: In spite of global transformations and global market changes, consumer's satisfaction and decisions are culturally determined and influenced by cultural traditions and product preferences of a particular geographic region.
It is well known fact that globalization transforms consumer culture and changes customers preferences. ...Show more


The aim of the paper is to discuss the role and impact of cultural values on consumer decisions and satisfaction, and prove the position that consumer choices are culturally determined. The paper is based on theoretical materials and analysis of controversial issues…
Author : opalgreenfelder
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Psychology Essay"
with a personal 20% discount.
Grab the best paper

Related Essays

Psychology Essay
ADHD is the most commonly diagnosed childhood disorder, affecting an estimated 3 to 5 percent of school-age children. It occurs more often in boys than girls, in some studies by a 5:1 ratio (Stern, 2001). Often they are overactive and impulsive as a result children with ADHD find it difficult to fit in at school.
6 pages (1500 words) Essay
Consumer Behavior Bachelor Essay
And, adopting a very narrow and fixed perspective they tend to think that there is only one cars' market. However it is abundantly clear that customers' uses and expectations from cars' may vary from one customer type to another and each sold car may serve to fulfill different needs.
14 pages (3500 words) Essay
Consumer Psychology
It is the endeavor of every marketer to see that his product is remembered by the consumer when he chooses to buy one. The product may come to the consumer's mind by its shape, color or different dimensions of utility. It includes the comfort level of the consumer, whether it is of its price, or it is of its standard.
3 pages (750 words) Assignment
Consumer Psychology
hey are able to divulge vital information about the products and the customers, strategic marketing through widespread appealing advertisement is a vital factor that helps to bring in new clientele. This report is an effort to gauge the impact of the advertising campaign of the
10 pages (2500 words) Essay
Essay, Consumer Psychology (Beer Industry Chosen)
The beer industry reached a pinnacle in the 90’s, saw the influx of microbreweries and then the introduction of lighter beer with the turn
12 pages (3000 words) Essay
purchased for the event, it also discusses in greater depth the rationale behind four purchases in the sense how they influence the decision making of the target customers. Section C of the report, deals with how the application of specific concepts in taking all the decisions
10 pages (2500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email