The Kimpton Hotel and Restaurant Group

College
Case Study
Miscellaneous
Pages 3 (753 words)
Download 0
The Kimpton Hotel is a family owned business which operates 23 boutique hotels and 24 restaurants. Workability of the Kimpton Boutiques Hotel is explained by its unique marketing strategy ("Mongoose strategy") which helps it to sustain string market position and increase market share.

Introduction

Be in one of the most highly rated industries for stability and success, the Kimpton Hotel offers a high quality services to everyone who wants an excellent rest. It is advantage is that the Kimpton Hotel can meet the requirement of wide audience. The high quality services are the main success factor. The core strategy is to maintain a friendly, fair, and creative environment, which respects the customers. However, more than ever, people need cozy places to spend a vacation, including the rich and famous or simple people who simply need to look their best in their favorite outfit. Another factor is a demand for hotel rooms which increased from by 3.1% in 1997-1998. Also, workability of business is explained by tourism popularity and increasing number of people traveling around the world. The Kimpton boutique Hotels are oriented on a specific customer target: "people who do like generic activities and Starbucks" (Case study). The Kimpton Hotels do not reduce costs as it can worsen quality of their services. Thus the core strategy is to deliver customer satisfaction and gaining customers loyalty; to maintain a friendly, fair, and creative environment, which respects the customers. The Kimpton boutique Hotels decided to expend geographically and looked for property in Seattle, Tacoma, Chicago, the Eastern Coast, etc. The Kimpton is a market leaders which 67% of the market share.
The Kimpton has a successful mix of tangible res ...
Download paper
Not exactly what you need?

Related papers

Restaurant
They are very much open to questions and amidst their Japanese origin, they can remarkably communicate to diners with ease. Aside from being friendly and courteous, staffs should also be complimented because of their efficiency. They cycle tables and deliver orders relatively fast with minimal pitfalls. Staffs never feel to make any customer at home by extending excellent customer service.…
Group
(Group Dynamics, n.d.)…
Fawlty towers hotel group
If all the three other than basil are on one side then it will be the majority. If Basil gets support of any on of the remaining three, then these two can be termed as majority according to the shares they hold.…
Interactive Training of Hospitality Operations Personnel
The rise in employee turnover costs and the increased use of technology in the industry further emphasizes the need for training (Sheldon and Gee, 1987).…
Kimpton Hotels
Kimpton has many unique programs like Global business program, Kimpton In Touch, Kimpton Cares, Women In Touch, Earth care program, LGBT, Shop Kimpton Style etc. The Company also takes pride in its commitment to social responsibility and leads the hospitality industry in ecological practices through its innovative Earth Care programs. In order to woo ladies Kimpton had launched the Women In Touch…
Restaurant Industry
gross domestic product. The overall economic impact of the restaurant industry is expected to exceed $1.5 trillion in 2008, including sales in related industries such as agriculture, transportation and manufacturing.…
The Kimpton Hotel and Restaurant Group
Be in one of the most highly rated industries for stability and success, the Kimpton Hotel offers a high quality services to everyone who wants an excellent rest. It is advantage is that the Kimpton Hotel can meet the requirement of wide audience. The high quality services are the main success factor. The core strategy is to maintain a friendly, fair, and creative environment, which respects the…