The Kimpton Hotel and Restaurant Group - Case Study Example

Only on StudentShare

Extract of sample
The Kimpton Hotel and Restaurant Group

Be in one of the most highly rated industries for stability and success, the Kimpton Hotel offers a high quality services to everyone who wants an excellent rest. It is advantage is that the Kimpton Hotel can meet the requirement of wide audience. The high quality services are the main success factor. The core strategy is to maintain a friendly, fair, and creative environment, which respects the customers. However, more than ever, people need cozy places to spend a vacation, including the rich and famous or simple people who simply need to look their best in their favorite outfit. Another factor is a demand for hotel rooms which increased from by 3.1% in 1997-1998. Also, workability of business is explained by tourism popularity and increasing number of people traveling around the world. The Kimpton boutique Hotels are oriented on a specific customer target: "people who do like generic activities and Starbucks" (Case study). The Kimpton Hotels do not reduce costs as it can worsen quality of their services. Thus the core strategy is to deliver customer satisfaction and gaining customers loyalty; to maintain a friendly, fair, and creative environment, which respects the customers. The Kimpton boutique Hotels decided to expend geographically and looked for property in Seattle, Tacoma, Chicago, the Eastern Coast, etc. The Kimpton is a market leaders which 67% of the market share.
The Kimpton has a successful mix of tangible res ...Show more

Summary

The Kimpton Hotel is a family owned business which operates 23 boutique hotels and 24 restaurants. Workability of the Kimpton Boutiques Hotel is explained by its unique marketing strategy ("Mongoose strategy") which helps it to sustain string market position and increase market share.
Author : carterdelta
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"The Kimpton Hotel and Restaurant Group"
with a personal 20% discount.
Grab the best paper

Related Essays

Restaurant
A diner who first enters the eatery will be overwhelmed by the warm greetings extended by their waiters. Courtesy and politeness, as in the Japanese culture, is shown to customers by bowing. When taking orders, these crews are very patient and courteous taking time to explain the recipes to customers who are unfamiliar with Japanese cuisine.
2 pages (500 words) Case Study
Group
(Group Dynamics, n.d.) Most of the groups are classified as formal or informal groups. Formal groups are formed by organizations to achieve the goals of the organization. Some of the forms of formal groups are command groups, task groups and functional groups.
4 pages (1000 words) Essay
Fawlty towers hotel group
As those details were not mentioned in the conditions given, it was supposed that the company of Basil is not having any encumbrances regarding financial transactions. As no partner of the company is holding 51% of the shares in the company any decision should taken by majority.
8 pages (2000 words) Essay
Interactive Training of Hospitality Operations Personnel
In order to improve the quality of customer/employee interaction, state of the art training facilities must be provided to the employees to ensure high levels of professional competency (Siguaw & Enz, 2000). Training and development of human resources is important for destinations wishing to remain competitive in the world travel market.
44 pages (11000 words) Essay
Case Study Questions on Kimpton Hotels
The author provides a SWOT analysis of an organization that will give a correct picture of its health. SWOT analysis identifies the company’s strengths to build on, weakness to cover, opportunities to capture, threats to defend against. The Kimpton’s SWOT analysis identifies strengths and weakness and relates with forward looking opportunities and threats.
9 pages (2250 words) Case Study
Restaurant Industry
The industry is expected to add 2 million jobs over the next decade, to reach an overall employment of 15.1 million by 2018. According to the National Restaurant Association's 2008 Restaurant Industry Forecast, the industry is expected to advance 4.4 percent over the 2007 sales volume and equal 4% of the U.S.
7 pages (1750 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT