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Features of National Health Service - Essay Example

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Features of National Health Service

In a study conducted by (Taylor, Ellis, & Gallagho 2002) the scope of telephonic advice to patients was examined. It was found that the patients were very much satisfied with the advice given to them, this not only helped the patients but also helped the management in managing the primary care workload.
In the same way the internet presence of NHS in shape of NHS Direct also enabled the physicians to educate their patients about their treatment, do's and don'ts and their diet schedule in a more effective, consistent and timely manner. NHS Direct also helped the physicians to consolidate their relationships with other institutions in order to share their ideas about different discoveries and enhancements in their related field. This process is under way in some parts of the world. Williams & Ropert, (2004) under taken a project in the Universities of Australia and Philadelphia in which eighty-four students were brought together, The main purpose of the project was to determine whether Internet is an effective tool in exchanging ideas and discoveries in a useful manner. The result determined that the use of Internet was useful in exchanging the ideas about a topic, it not only enhanced the knowledge but also opened new dimensions for inquiry and research.

The self-service technology or also termed as SST, has so much to do with the efficiency and the effectiveness of the NHS Direct. What really is SST and how does it work as an element of e-business Cheryl Nakata's book entitled "Self-Service Technology failure: Understanding the Customer Perspective" talks about the necessary factors regarding self-0service technology that could contribute to either the success or the failure of 'click and mortar' organisations such as health assistance organisations. According to her, the necessary parts or mediums of the implementation of self-service technology are phone based Internet or Online Based, freestanding kiosks, and the combination of the said technologies.

According to Troy Janisch in his article "Technology spurs great service, full service and self-service" these elements of media communication are indeed a part of the developmental processes in the Internet systems.
The said elements listed above are to be defined:
"The big daddy of self-service. CRM-savvy companies let customers order products, make reservations, buy tickets and find customer support answers online."
"An effective point of sale weapon. Ideal for making transactions more efficient and for providing a high level of customised pre-sale information to prospective customers. Transactional Kiosks are best separated from informational kiosks. You don't want customers in line with their chequebook behind someone who's browsing."
"A simple solution for small data is the Interactive Voice Response or IVR that does work on many situations where small amounts of data are gathered for more accurate delivery"
(source: Janisch, Troy. (2004). Technology Spurs Great Service, Full Service and Self-Service)

Through these factors, the ...Show more


With chalking the core skills and services provided by the Physicians need is felt to steps to be taken for the future of the profession (Golledge, 1998; Brown and Greenwood, 1999). The part two of the article indicates towards the multidimensional duties of the of formulating a credible information database for the new comers and developing a see of a standard ethical codes which can be helpful in understanding and serving the needs of patients.
Author : luettgenemmet
Features of National Health Service essay example
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