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Marketing communications Master - Assignment Example
Author : nienowfiliberto
Pages 10 (2510 words)
Marketing communications is a promotional strategy involving marketer initiated techniques directed to target audiences in an attempt to influence attitudes and behaviors. The marketing communications mix is a consolidated campaign including all the promotional activities like advertising, public relations, sales promotion, personal selling, and direct marketing communications.The marketing report involves planning strategies to design an effective communications campaign for the leading company of Smith and Jones orthopaedia .The entire marketing report will focus on planning strategies involved ,analysis of market conditions ,company's competitor data and current market position…
Smith and Nephew is a one of the famous names in health care services. They are proven leaders having three main business units located across the globe offering specialized services in the orthopaedic ,endoscopy and advanced wound management and Reconstruction and trauma. Together as a single business unit, Smith and Nephew offer around 1000 different product ranges. Smith and Nephew is considered as powerful leader in advanced wound management and arthroscopy. Smith and Nephew operate in 32 countries across the globe with the turnover of $3.8 billion pertaining to annual sales.
For many decades, Smith & Nephew has produced many advanced devices for all the health care professionals with the help of a premium technology which helps the hospital staff and other surgeons to provide a quick and economical treatment. ...