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Assignment example - Introduction to Marketing

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Pages 8 (2008 words)
Home grown [K] limited is share holder of the flamingo holdings. It's the leading exporter of fresh horticultural produce in Kenya. It mainly exports flowers and assortment of edibles to market in the United Kingdom. The products are processed from various produce which include snow peas, snap peas, French beans, rhyme, asparagus, baby corn, baby onions, Chinese cabbage, carrots among others…

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the rhyme, this is because the environment conditions which prevail in Kenya are not conducive for rhyme growing though it's a vital ingredient of some of its products. The company markets its product through some leading supermarkets in the U.K. e.g. Marks and Spencer and Tesco supermarkets. The major competitors in the market include; Vegro Kenya limited, Everest, wilhan, wamu investments and Indu farm who are all fresh produce exporters.
In every business the political arena is a key determinant of firm future, this is because the firm can either continue to invest in the country or withdraw if there's political environment. Politics of a certain region affect the producers of a certain produce. In our case though Kenya has had a peaceful business environment for the past decades, there are some regions which had tribal clashes and this affected the operations of the company. Tribal clashes in the rift valley province made the production cost of the firm to rise so high were it not for the company's big capital base then the company could have ceased its operations. There was rise in the wage rates, cost of transportation doubled and security had to be beefed which all came along with costs. ...
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