Got a tricky question? Receive an answer from students like you! Try us!

Introduction to Marketing - Assignment Example

Only on StudentShare
College
Assignment
Miscellaneous
Pages 8 (2008 words)

Summary

Home grown [K] limited is share holder of the flamingo holdings. It's the leading exporter of fresh horticultural produce in Kenya. It mainly exports flowers and assortment of edibles to market in the United Kingdom. The products are processed from various produce which include snow peas, snap peas, French beans, rhyme, asparagus, baby corn, baby onions, Chinese cabbage, carrots among others…

Extract of sample
Introduction to Marketing

the rhyme, this is because the environment conditions which prevail in Kenya are not conducive for rhyme growing though it's a vital ingredient of some of its products. The company markets its product through some leading supermarkets in the U.K. e.g. Marks and Spencer and Tesco supermarkets. The major competitors in the market include; Vegro Kenya limited, Everest, wilhan, wamu investments and Indu farm who are all fresh produce exporters.
In every business the political arena is a key determinant of firm future, this is because the firm can either continue to invest in the country or withdraw if there's political environment. Politics of a certain region affect the producers of a certain produce. In our case though Kenya has had a peaceful business environment for the past decades, there are some regions which had tribal clashes and this affected the operations of the company. Tribal clashes in the rift valley province made the production cost of the firm to rise so high were it not for the company's big capital base then the company could have ceased its operations. There was rise in the wage rates, cost of transportation doubled and security had to be beefed which all came along with costs. ...
Download paper
Not exactly what you need?

Related Essays

Postgraduate International Marketing Coursework Assignment
The article identifies five key issues a company must take into consideration and adapt to in order to participate in the high demanding business field. These are (i) a core value strategy, (ii) development of a clear market strategy, (iii) integrating an Internet-based technology strategy, (iv) managing key organizational process strategy to achieve total integration among business functions (v) and manage change strategy programs in the form of internal marketing (Piercy, 2002).…
8 pages (2008 words)
Marketing communications Master Assignment
Smith and Nephew is a one of the famous names in health care services. They are proven leaders having three main business units located across the globe offering specialized services in the orthopaedic ,endoscopy and advanced wound management and Reconstruction and trauma. Together as a single business unit, Smith and Nephew offer around 1000 different product ranges. Smith and Nephew is considered as powerful leader in advanced wound management and arthroscopy. Smith and Nephew operate in 32 countries across the globe with the turnover of $3.8 billion pertaining to annual sales.…
10 pages (2510 words)
Internet Marketing Management Assignment about Breitling watches (httpwww.breitling.com) 3000 Words
In1914 the founder passed away and son, Gaston, took over the company.…
12 pages (3012 words)