StudentShare solutions
Triangle menu

PetMeds Transformation - Case Study Example

Nobody downloaded yet

Extract of sample
PetMeds Transformation

The set of variables are grouped into transformational and transactional factors (Falletta, 2005). This paper focuses on the seven transactional variables, such as structure, tasks and skills, management practices, systems and policies, work unit climate, motivation and individual needs and goals.
Burke-Litwin Model defines the organizational structure as an arrangement of functions and people into specific areas and levels of responsibility, decision-making authority, communication and relationships (Falletta, 2005). Such structure shall support the organization's mission, goals and strategy in order to achieve competitive advantage for the firm (Porter, 1985).
PetMed Express can be considered as a mechanistic organization that follows the functional departmentalization structure. The company has highly specialized departments with high formalization and a clear chain of command. The company's structure supports its cost leadership strategy by increasing consistency and reducing cost through centralization and management control (McShane, 2001).
The company currently has 248 full time employees distributed into four departments of customer care, warehouse, pharmacy and corporate departments. The customer care department consists of customer care representatives in a call center environment while the warehouse department consists of supervisors and associates. The pharmacy department employs pharmacists, pharmacy technicians and support. The corporate department is composed of accounting, legal, marketing, information technology, purchasing and human resources. Below is the organizational diagram of PetMed. (PetMed Express, 2009)

Figure . PetMeds Organizational Chart
In order to be effective in serving the customers demand, PetMeds employed 143 people in customer care and marketing, 58 people in pharmacy, and 34 people in warehouse and purchasing. Therefore, the structure of human resources in the company is aligned with its mission of delivering exceptional service, savings and convenience to its customers while maintaining a corporate strategy of cost advantage.
Tasks and Skills and Motivation
The business success of PetMed Express is attributed to the core competencies of their customer care, warehouse and pharmacy department. According to Prahalad and Hamel (1990), the core competencies of a company are the collective learning in the organization that involves communication, involvement and deep commitment to working across organizational boundaries. Therefore, the core competencies provide potential access to a wide variety of markets and make a significant contribution to the customer benefits of its products.
The Burke-Litwin Model describes tasks and skills as the behavior required for task effectiveness which includes specific skills and knowledge required to accomplish work (Falletta, 2005). The tasks and skills of an individual coupled with its motivation, or heightened behavior to achieve goals, have a significant impact on organizational performance and productivity. In other words, an empowered and motivated employee will perform its duties and responsibilities when his tasks and skills are matched with the job requirements. The human resource management has an extensive recruitment and selection strategy that identifies the needs of the job as well as the competency of the employee.
The bulk of the ...Show more


PetMed Express is America's largest pet pharmacy and continues to be the most recognized brand in the pet industry. The company offers pet owners and customers an alternative way of obtaining pet medications through their telephone contact center 1-800-PetMeds, internet websites, and direct mail catalogue…
Author : fredrick53
PetMeds Transformation
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"PetMeds Transformation"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

GE-Two -Decade Transformation
GE has over the last years received numerous accolades from firms such as Fortune, which have proved the advantageous position held by GE in the market globally. For instance, Fortune named GE the most admired company worldwide. In 2011, Fortune ranked General Electric the sixth most successful company in the US.
4 pages (1000 words) Case Study
Case study hillton's transformation
The small population of workers in the city got kingship treatment and had the full authority at their places of work. The community developed good spirit of togetherness and they worked together as members of the same social group acting without any restriction based on their differences.
3 pages (750 words) Case Study
Strategy and Transformation
Strategies are made in line with the long term goals and objectives of an organization. They help the organization to get economical benefits. Properly defined strategies help companies make their universal selling proposition and help them maintain this advantage for a very long time.
9 pages (2250 words) Case Study
The Transformation of British Petroleum,
Project 1990 was rich in person resource (HR) initiative: culture alter, vision and values, and necessary behaviors. All were a fraction of transform BP into a new shape of association that would draw and advance exceptional workers. Culture change is grave business at BP.
16 pages (4000 words) Case Study
PetMeds Outputs
The individual level is the basic level that involves the behavior of an employee. The group level is made up of different individuals working in a certain unit or function as well as the interactions and relationships within. The system level involves all the individuals and groups comprising the organization including the relationships among these individual and groups.
5 pages (1250 words) Case Study
The Transformation of Shell
The company ensures that it extracts and delivers all its products in a socially and environmentally acceptable environment to all their customers. The company has also been able to maintain a very strong relationship with their customers as well as maintaining a highly competitive edge against their competitors in the market.
8 pages (2000 words) Case Study
PetMeds Feedback Loops
The company has shown solid performance and profitability for the past years even in an uncertain economy in the US. (PetMed Express Inc, 2009) The performance and profitability is a measure of the company's success in its core business. The measure is an illustration of the importance of feedback loops in the organization.
4 pages (1000 words) Case Study
GE-Two -Decade Transformation
For instance, Fortune named GE the most admired company worldwide. In 2011, Fortune ranked General Electric the sixth most successful company in the US. However, the company has in the
4 pages (1000 words) Case Study
GE's Two Decade Transformation
Such occurrence were obstacles to GE’s success and had to be dealt with. In tackling these difficulties, Welch made a reinvestment in enhanced productivity and improved quality his priorities (Bartlett 2). He also brought in new individuals into the
1 pages (250 words) Case Study
PetMeds annotated outline
PetMeds Express advertises its products using Television media. The length of the commercial aired on television range between 15-30 seconds and the emphasis of these commercials is on the affordability and promptness of delivering
2 pages (500 words) Case Study
Comments (0)
Click to create a comment
Let us find you another Case Study on topic PetMeds Transformation for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us