While obeying law and economic interest, a social responsible business is involved in social activities that improve society. It does not appear that the responsibilities of a corporation to society, their employees, customers, suppliers, and the communities or shareholders in which they service are in practice According to Robbins, a social responsible business pursues long goals that are good for society and cause no harm. Marketing managers, as moral agents, are required to make practical and as well as ethical decisions. In doing so, managers have to do what is right because it is their responsibility.
Why do marketing managers need to ensure that their companies operate visible Corporate Social Responsibility programs (CSR) CSR should be of high priority. This will give managers the opportunity to display their value throughout the company. Public opinion supports corporations pursuing economic and social goals. Social responsible companies tend to have secured long run of profits. Social responsible activities are simply the right thing to do. Seeking social goals create an attractive public image for businesses. Involvement in social programs helps to solve social problems. Addressing social problems before they become serious and costly will definitely benefit the society as a whole. A socially responsible corporation can normally expect minimum government regulations. ...Show more