Corporate Social Responsibility Programs Marketing Managers

College
Essay
Miscellaneous
Pages 9 (2259 words)
Download 0
Social responsibility is a corporation's obligation beyond that required by law and economics to pursue long term goals that are good for society. Being socially obligated requires only that a business meet its economic and legal responsibilities to society…

Introduction

While obeying law and economic interest, a social responsible business is involved in social activities that improve society. It does not appear that the responsibilities of a corporation to society, their employees, customers, suppliers, and the communities or shareholders in which they service are in practice According to Robbins, a social responsible business pursues long goals that are good for society and cause no harm. Marketing managers, as moral agents, are required to make practical and as well as ethical decisions. In doing so, managers have to do what is right because it is their responsibility.
Why do marketing managers need to ensure that their companies operate visible Corporate Social Responsibility programs (CSR) CSR should be of high priority. This will give managers the opportunity to display their value throughout the company. Public opinion supports corporations pursuing economic and social goals. Social responsible companies tend to have secured long run of profits. Social responsible activities are simply the right thing to do. Seeking social goals create an attractive public image for businesses. Involvement in social programs helps to solve social problems. Addressing social problems before they become serious and costly will definitely benefit the society as a whole. A socially responsible corporation can normally expect minimum government regulations. ...
Download paper
Not exactly what you need?

Related papers

Corporate Social Responsibility (Business Ethics)
Barnard (1938) had similar argument in mind when he said: "It seems to me inevitable that the struggle to maintain co-operation among men should as surely destroy some men morally as battle destroys them physically." (p.278) Such moral beliefs and values gave birth to the organized concept of CSR.…
Corporate Social Responsibility Essay
Therefore there is a need for good corporate social responsibility toward the customer given the fact that the organization products or services are made for the consumption of the customers/public and in the even whereby the customer fails to consume the products, there is the danger of the organisation becoming irrelevant or redundant because it would no longer need to carry out any more…
Corporate Social Responsibility & Corporate Engagement
Corporate social responsibility, though very important, may rarely come without a serious concern for better financial performance or increased market share. In other words, studies reveal that managers are more likely to opt for investment in social ventures if they are certain of monetary gains. Since in most cases social responsibility is closely linked with better financial performance, thus…
Corporate Social Responsibility: Pressures
The challenges presented are a daily concern for those in charge of corporations. Indeed, corporate directors and officers can no longer concern themselves with simply maximising wealth for shareholders. Reacting to a variety of pressures, they must now account for broader social demands and sharpened public expectations. The field of Corporate Social Responsibility is now a fundamental one in the…
Corporate Social Responsibility
Corporate Social Responsibility …
Corporate Social Responsibility Programs Marketing Managers
While obeying law and economic interest, a social responsible business is involved in social activities that improve society. It does not appear that the responsibilities of a corporation to society, their employees, customers, suppliers, and the communities or shareholders in which they service are in practice According to Robbins, a social responsible business pursues long goals that are good…