Three Original Combinations in Retail Markets - Essay Example

Only on StudentShare

Extract of sample
Three Original Combinations in Retail Markets

Murthi and Sarkar (2003. pp1344-1345) presented personalization framework for customers that comprises of learning matching and evaluation as per customer preferences. The combinations in retail stores should be planned carefully in such a way that they can be combined to present packages through personalization process that delight the customers given that the overall outcome fits a bigger picture in customer's mind. In the next section, three original ideas of combinations are presented. Verhoef (2003. pp32-33) proved the hypotheses that affective commitment positively affects customer retention. Personalization process effectively results in customers feeling connected to the firm and hence guarantees their long term loyalty.
Combination 1: Consumer electronics, computers and furniture: This combination appears to be completely irrelevant with each other because all the three have different purposes and requires different sales skills. However, when viewed from personalization perspective now-a-days many consumers combine the computers & laptops with electronics items like televisions, cameras, handicams, surround sound systems, etc. and normally struggle with their integration aspects. ...
Download paper


In this short essay, the author presents the strategic considerations in retail combinations and three original ideas of retail combinations that are not yet prevalent. In the end, the author has presented few discussion points.
Smith and Agrawal (2000. pp50) presented the key customer orientation factors in retail stores as delivery speed, cost, quality, customization, personal attention, product variety, etc…
Author : robbiedickens

Related Essays

Strategies That Fit Emerging Markets: An Analysis of the Indian Retail Bandwagon in comparison to that of China
The major imperialist countries and their principle ideological apologists have invented a new political language and introduced new concepts to disguise the nature and the operation of their pursuit of global domination. Unfortunately, many writers such as Ahmed (1999), Arnold (1998), Batra (1999), Chang (1998), Dawart (1999), Kohli (1999) have accepted the new terminology and worst have echoed its claims. Most of study will talk about the Economic growth in China & India has been dramatic in the past decade. Batra (1999, 35) mentions that rapid efforts to modernise its economy have resulted...
2 pages (502 words) Essay
And the effective predator will come prepared. Don't be shy about peering into hidden corners. You might see my friends there and my friends have the power. We have purchasing power and our conversations will be heard. After all, the whole idea of marketing is to sell a product. Bottom line. Sell a product. You can have your ideals now, or a hundred years ago, or since, sales figures will still be the bottom line. It's nice that you can iconolize a product, but its not that simple. Even with the Internet, hyper cybernation, and the click track repeating the mantra of "Isn't That Special",...
3 pages (753 words) Essay
Retail Industry
Time and again Non profit organizations have raised issues against the big retailing giants especially Tesco and Asda. Find below news published in the various dailies
12 pages (3012 words) Essay
Business Combinations
According to the FASB's website, this project is being deliberated due to the fact that the guidance provided in Statement 141 is believed to be inadequate or inconsistent with the conceptual framework. Therefore, the focus of this project is the issue of the existing guidance for applying the acquisition method. The primary objective of the project is to create a standard of accounting for business combinations that can be used for both domestic and global financial reporting. The goal is to establish a standard that encompasses a common set of principles and guidance that yields information...
2 pages (502 words) Essay
Retail Marketing (retail development)
This is the process of matching the personal requirements of consumers and the product from the producers. Retailers break the bulk for the consumers. On the other hand, one stop shopping is a concept that allows a collection of products to consumers at one location. The ideology behind this kind of retail development is to ensure convenience for customers since their needs are usually varied. It's also beneficial to the business as it will be able to sell more.
13 pages (3263 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!