Companies constantly use new technologies and innovations in order to increase their customer base and their profits. Business processes, operations, delivery, costs and strategies have definitely improved. Though the internet use has been seen in all countries, yet there are some who have advanced more in this area than the others. Countries like Pakistan, Afghanistan, Oman and Kuwait are relatively new in this area, whereas United States can be considered as one of the major users of internet. It was calculated that almost 40% of the total internet users of the world are present in America however, the rest are from Japan and developed countries of Western Europe. This study discusses the status of electronic business, specifically electronic retailing in the six countries of the Gulf Cooperation Council (GCC).
In today's modern world, internet is not only a communication and networking media but provides business to many industries and companies. It acts as a transaction medium for the retailers and a shopping outlet for the buyers. Over the past few years internet has grown to be one of the most used means of information sharing and product selling (Konradt, Wandke, Balazs & Christophersen, 165-174, 2003).
Though a few years back internet was considered as just a media of entertainment, and was considered to be used by teenagers only, but today internet is taking hold in countries like, Bahrain, United Arab Emirates, and Saudi Arabia etc. It is providing these countries with new opportunities and challenges. Businesses and companies are now going online in order to expand their business and increase the number of customers, promote their views and ideas and handle more transactions than they usually do. However, the gulf countries have always neglected any technological advancement in the e-commerce zone. By looking at the western countries it is quite evident that technological advancements have a very great impact on the personal and social life of any person and plays a very critical role in reshaping the way people live. Their way of living, types of businesses and the way these businesses are conducted are all dependent on the technological adv