The first element that will appeal to children is the fact that the main character in the book is a child. Children appreciate being told stories in which a girl or boy of their age-group are the protagonist. Also, while few children today will completely understand the situation of a Victorian school-girl, they will appreciate and perhaps even empathize with feeling bored when there is nothing else to do. Every child would love for the games they play within their imagination to magically come to life as they do when she hears a rabbit say "oh dear, oh dear, I shall be late" and then its action in taking "a watch out of its waistcoat pocket" (Carroll, 1992).
There is an immediacy and vivid nature to the Carroll's descriptions of both animals and events within the story that appeals to children. While what occurs in the story can seem quite complicated at times, especially compared to many more modern children's stories, they are also recounted in a concrete and memorable manner. The various animals that appear in the pool of tears, the Cheshire Cat, the animals at the tea-party and the various creatures in the game of cards are all described in a way that will appeal to children. ...
Thus the shrinking and enlarging that she undergoes, together with her various other adventures, introduce the children to the constant changes that occur in the book In many ways the children may be attracted to the story because it reflects their own experiences while dreaming and day-dreaming. The manner in which the story develops with the insane croquet game and the rather violent Queen who wants to execute all and sundry for the smallest of supposed transgressions appeals to children because they appreciate stories that may disturb them if not outright frighten them. Children do not appreciate being talked down to, or being presented with a sugar-coated view of the world that is not realistic. Carroll does neither. He presents a strange and exotic fantasy-world in which Alice can play croquet (or at least try to) with a flamingo and a hedgehog. This is a "fun" idea which nevertheless presents a rather bizarre view of the world.
One of the most remarkable features of this world is the manner in which there is apparently no sense of morality within the book. The Queen states "off with his head" at the slightest provocation, even to the Cheshire Cat who is, of course, only a head when he appears at the croquet game. Carroll does not fall into the tendency of many children's books to moralize, he rather presents an amoral world in which things occur at random. The Cheshire Cat appears and disappears for no apparent reason, and refuses to play into the supposed social order of this world. So when the King says "it may kiss my hand, if it likes", the Cheshire Cat replies "I'd rather not" (Carroll, 1992). This exchange might be seen as a microcosm of