Case Study Ben and Jerry's Ice Cream

College
Essay
Miscellaneous
Pages 3 (753 words)
Download 0
Ben and Jerry's ("BJ"), a premium ice cream and confection manufacturer, has a distinct corporate culture and vision that provides its employees with a strong motivation. The organizational goals of the company are centered on product quality, economic profitability with employee advancement, as well as a social focus of improving the quality of life for everyone; customers, stakeholders, and employees alike…

Introduction

The values and goals of the company, clearly communicated to workers and the general public, motivates their employees by making a priority of respect for people, allowing individual enrichment on the job, and working in harmony with the environment.
The first characteristic of BJ that positively impacts employees is the company's respect for people. In fact, the organization specifically states that it strives to "...show a deep respect for human beings inside and outside our company and for the communities in which they live" (Ben and Jerry's 1). Whether through their commitment to assisting small family farms or their goal of empowering the people who work for them, BJ has an obvious corporate culture of respect for individuals. The impact of this culture cannot be underestimated. Corporate culture can be the "the hardest part of managing any enterprise...," and those companies that "know how to develop their cultures effectively enjoy significant advantages in both the productivity of their organizations and the quality of work life for employees" (Shulz 29). In the BJ mission statement, they specifically identify a corporate culture that, in part, seeks to "meet human needs and eliminate injustices" (Ben and Jerry 1). ...
Download paper
Not exactly what you need?

Related papers

Ben and Jerrys Remarkable Success
We have a progressive, nonpartisan social mission that seeks to meet human needs and eliminate justices in or local, national and international communities by integrating these concerns into our day to day business activities. Our focus is on family and children, the environment and sustainable agriculture on family farms…
Ice-Cream Making
First the components are chosen founded on the yearned formulation and the assessment of the recipe from the formulation and the components selected, and then the components are weighed and combined simultaneously to make what is renowned as the "ice-cream mix". Mixing needs fast agitation to incorporate powders, and often high pace blenders are utilised (Wirt, 49).…
The use of technology to apply marketing concepts
Consumers have great amount of information access power. As the demographics has been continuously changing worldwide, needs and preferences has been changing. In any part of the globe it's the consumers demographics and culture plays an all-important role in shaping any marketing strategy. For the product like Ice cream consumers' age as well as eating culture always plays a major role to decide…
Do Multinationals act more ethically as they become more successful What are the motives behind them acting ethically
Furthermore, the question of ethics and target markets, specifically businesses targeting children, the poor, and health issues are brought to light (with an in-depth analysis of the company Nestle used). The competitive advantage of companies is vital in guiding companies to sustainable growth, and the new context of competitive advantage in the 21st century is deconstructed and linked with the…
Social Justice and Corporate Social Responsibility
The European Commission defines CSR as "a concept whereby companies integrate social and environmental concerns in their business operations and their interaction with their stakeholders on a voluntary basis." (A Business Contribution to Sustainable Development. n.d.) In an article by John Richardson (2008) pointed out that a company is said to be socially responsible if "it conducts itself…
Ice Cream Industry Analysis
The product sectors of the ice cream industry are shown below.…
Case Study Ben and Jerry's Ice Cream
The values and goals of the company, clearly communicated to workers and the general public, motivates their employees by making a priority of respect for people, allowing individual enrichment on the job, and working in harmony with the environment.…