Web Design Project. Phebra, Australia.

Case Study
Pages 8 (2008 words)
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Phebra is a pharmaceutical company based in Australia. They specialise in medicines which are considered to be innovative for the hospital market. Their market place is tailored to serious and life-threatening conditions.


They have a range of pharmaceuticals to cater for the majority of conditions in the "serious" and "life threatening" categories.

This project has arisen out of a need to review and improve the existing Phebra website. The task of the new look website will be to communicate the Phebra message in a simple easily readable format. As much information about the company should be placed on a single page, rather than splitting the information into separate pages. This should also make the site easier to navigate. As Phebra were previously known as PharmaLab, it could also be considered as a "rebranding" promotion. Therefore the look and feel of the new site is important, from the perspective of customer branding and effective marketing.

The existing design is based on a blue and white colour scheme. The main focus of the front page is the pull down menu which details the products on offer from the company. The site is fairly simplistic on the front page, in that the main sections include the business, products, ordering information and a contacts page. The main theme of the business is covered with the title "Life-enhancing medicines." This is quite effective. The news section on the left of the web page provides information on recent events. At the right of the home page a typical product is featured.
The target audience is not obvious from the home page, even though the intended audience is hospitals. There are no links or information on current customers, even though they market to several countries. ...
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