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Multinational Enterprises Assignment
Pages 13 (3263 words)
Managing a multinational enterprise (MNE) could never be a walk in the park because this task involves key changes in a company's mission, core competencies, structure, processes, and culture. As a member of the strategic planning team of a large MNE, our organisation should be aware of all the changes in organisational strategies and structures to empower our organisation to obtain competitive advantage in a changing global environment.
Intel's global competitive advantage is based on attaining technological leadership and preferred component supplier status on a global basis. For a midsize company, it may mean setting up a host of small foreign subsidiaries and forging numerous alliances. For still others, it may mean something entirely different (De Kluyver & Pearce, 2006). Thus, although it is tempting to think of global strategy in universal terms, globalization is a highly company-and industry-specific issue. It forces a company to rethink its strategic intent, global architecture, core competencies, and entire current product and service mix. For many companies, the outcome demands dramatic changes in the way they do business-with whom, how, and why.
In the study of management, it is already a common knowledge that it involves four basic functions: planning, organizing, leading, and controlling resources (land, labour, capital, and information) to efficiently reach a company's goals. Controlling is the fourth basic managerial function. ...
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