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Case Study example - Premium Travel
Pages 1 (251 words)
Premium Travel provides a full range of travel related services to various religious sites from South Africa (Premium 2006). Certain factors in the external environment will affect Premium Travel over the next few years. Some of these factors include energy prices, political climates, and the world economy.
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If energy prices decrease, the opposite will be true.
Political climate is especially important for Premium Travel. Many of the destinations are in the Mediterranean region. If these areas maintain relative political calm, more people will choose these places for travel as opposed to more traditional vacation spots. If these areas experience relative instability, the opposite will be true.
Today, the world economy is so interlaced that hardly an area remains unaffected by change in any other area. So, it goes with tourism. If people have less disposable income, they are less able to fund exotic vacations and may stick with more local attractions; however, if we experience global prosperity, then it is more likely people will spend their vacations more lavishly.
Some of the factors that will affect Premium Travel in the future include energy prices, political climates, and the world economy. These external environmental factors will interact to form challenges for Premium Travel over the next few years.
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