PROMOTE INNOVATION AND CHANGE

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As a particular case study on innovation and change, let’s consider the food and drink sector(say any energy drink ,for example Red Bull). The innovation and change to be brought in, in this case would be change in the packaging and a making of a new flavour.

Introduction

Innovation management and change programs depends on close cooperation among all the functional sections of the organisation, its suppliers and most importantly, the customers. This, again demands understanding of the roles and responsibilities of the organisational framework where the technological development and new product commercialisation takes place while listening to the voice of the customers. Off course, prior research is needed. ...
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