For instance, Apple has gone through three different versions of the iPhone, each time introducing new capabilities into the product. Therefore, new technology can continuously be integrated into the product.
In the past five years, they have tripled their sales. Although this has occurred with the return of Jobs at the helm of Apple Jobs, like Apple, believes that innovation is very important when it comes to new products. The idea of the iphone came when Apple realized how much most and individuals did not like their cell phones. Apple saw an opportunity to make a great phone that everybody would want to use again and again. This is often how Apple comes up with ideas for products. They see an opening in the market and decide to make the best product possible to fit in with that need. Apple believes in making sure all of its products are excellent.
Furthermore, Apple wishes to inspire its employees by letting them know that they can do things the Apple they would not be able to do anywhere else. Apple also believes in hiring the best people in order to give them a piece of the business and the thin do as they please with it. They want their employees to make excellent decisions and contribute to the company overall. Furthermore, Apple police and always working hard are in hard are to make the best products possible. ...
Our textbook describes a company's importance as far as setting goals is concerned. It can be argued that Apple definitely sets goals, but unlike the structures presented in the book, they tend to use their own approach. As mentioned in the article analysis, Apple likes to find an area and the market that one could consider a whole. When the fullest discovered, Apple then dressed of formal product that will fill that need. The Iphone has been the perfect example of this. As Apple realize people were generally unhappy with their cell phones, they set the goal of coming up with a better cell phone.
When Apple sets a goal, they tend to stick with the school. They do not tend to diversify, which is against many of the ideas presented in the textbook. Apple has found that by concentrating on a few products they are better able to meet their consumers happy. Apple believes that diversification will make them spread themselves too thin, and therefore, their products will not be as good or a successful.
The book also mentions that the company should agree on performance measures. Apple however says that likes to hire people who are never satisfied. Apple's sphere of satisfaction comes with the fact that they believe satisfaction may reduce one's ability to perform or set better goals. Therefore, they strive to do better and better no matter how good their performance measures currently are. This information conflicts with the information that is presented in the book.
One item of the book that Apple does agree with is the concept of making business strategies flexible. This can be seen with the various concepts that had been