To the best of our abilities, members of the group adhered to Saunder's (2007) advice regarding primary data collection and sampling procedures. In retrospect, however, and having read much more on data collection, I would have approach the procedure differently. In the first place, in order to ensure the reliability and validity of the primary data, I would have requested permission to audio-record the interviews from the respondents. Not only would this have preserved the respondents' answers as given, rather than their subsequent, possibly biased, reinterpretation from interview notes drawn up by the researchers, but would have evidenced the validity of the data. Further to that, I would also followed Miles and Huberman's (2005) advice concerning the establishment of construct validity. Insofar as the aforementioned necessitates the establishment of a chain of evidence throughout the data collection process, audio-taping the interviews would have been important. It would also have necessitated presenting the respondents with a copy of the study for their review and the verification of information through several sources of information. This process is, needless to say, infinitely more time-consuming than that which we adopted for the purposes of this study and, definitely more complex. Nevertheless, given the extent to which it would have contributed to the validation of the study and allowed for the generalisation of its findings, I would have chosen to adhere to this strategy.
Working as part of a team is complicated and, more often than not, a source of extreme tension. It entails trusting a part of one's grade, one's future, to others and, by no means, is this easy to do. Therefore, even though all the team members did their part and none were left holding the slack of others, I personally prefer doing my work myself. For this reason, I had no objections whatsoever to the workload assigned to me by the group leader, despite the fact that it somewhat exceeded the work load assigned to other team members. As a matter of fact, considering that I wanted to achieve the highest grade possible on the team project, I actively welcomed any work assigned to me, knowing that I will do my best to ensure that it meets with the highest standards possible, at least to the best of my ability. It is, thus, that I took responsibility for critical sections in the literature review; more specifically, I researched and wrote the parts ob coffee shops and Fairtrade products. I also was responsible for designing and completing the time-table, writing the interview permission letters required for the purposes of gaining permission to conduct interviews with employees of fair-trade companies, processing the primary data using SPSS, answering all the objective questions and finalising the work of other team members. As I noted at the outset, I often did more than my share but I did it on a voluntary basis as, quite honestly, the more work I did for the project, the more reassured I was regarding quality. Given that, from my perspective at least, the work submitted by other group members displayed substantial effort and high quality, I have to admit that the problem lies with me. I have not yet learnt to