Success Factors in key accounts

Masters
Essay
Miscellaneous
Pages 6 (1506 words)
Download 0
A qualitative and quantitative research is must in developing a system for marketing analyses. Qualitative research is more of collecting data, conducting interviews, using documents and to understand and explain social phenomenon. Quantitative research involves is of development of natural sciences to study natural phenomenon…

Introduction

The main purpose of these developments was to develop products that could be used in everyday life.
The research involves finding potential problems in the present applications used and resolving them by updating them or using new products. The researchers found the flexibility of a product enables it to be used by more clients. Another important factor probably the most important one is the cost. If the final product is expensive there will be only few takers for it. Therefore research has been done to use cost effective products.
Qualitative research methods are more often used as it involves observation of data that helps in finding solutions to the problems. Qualitative research has been categorised into three categories named as positivist, interpretive and critical.
Positivist research methods involves attempt to test theory that to understand the predictive element of the phenomena. It involves formal propositions, hypothesis testing, measuring of quantifiable variables, etc. In this type of research it is assumed that the objectives are given in reality and can be measured by their properties.
Interpretive research method involves sharing of information and social constructions such as language. ...
Download paper
Not exactly what you need?

Related papers

Five key factors to team effectiveness
This article will firstly give brief explanation of team and teamwork, and try to find out some key conditions of developing effective team through collating early literature. The focus will be in the scope of human resource management even though much research discussed team combining consideration of organizations and leadership etc. The characteristics of effective team will be assessed and…
Key Account Management
The sales person/force and manager must also be rewarded accordingly.…
Identifying Key Community Success Factors
To clarify, the ideal community can be loosely defined by a few factors that almost every person, living or dead and despite cultural differences, as a functional place where people reside, occupy themselves, socialize and have all of their basic needs met. Although further factors will undeniably be added to this list both by individuals and groups, the fact is that the ideal community will…
ase study of topshopfinding its success factors
1) but one which is popularly and consistently regarded as the "bastion of cool" (Esfahani, 2006, para. 8) by teens and adults. Indeed, in a market where success is an ephemeral goal, Topshop is the epitome of success and, through its electronic storefront, seems posed for greater success. With the aforementioned in mind, the identification of Topshop's success factors, alongside a determination…
Strategic Management: key to success
The pie is enormous, with enough and more for everybody. So, in this globally competitive environment, is competition or collaboration the key to success…
Communication is the key to business success
It would build an integrated marketing communication system for a fictitious catering firm. The objective is to take all the aspects into consideration, like the company's SWOT analysis, SOSTAC (situation, objectives, strategy, tactics, action and control) for the IMC system, and develop an analytical approach to make the case as realistic as possible.…
Success Factors in key accounts
The main purpose of these developments was to develop products that could be used in everyday life.…