The main purpose of these developments was to develop products that could be used in everyday life.
The research involves finding potential problems in the present applications used and resolving them by updating them or using new products. The researchers found the flexibility of a product enables it to be used by more clients. Another important factor probably the most important one is the cost. If the final product is expensive there will be only few takers for it. Therefore research has been done to use cost effective products.
Qualitative research methods are more often used as it involves observation of data that helps in finding solutions to the problems. Qualitative research has been categorised into three categories named as positivist, interpretive and critical.
Positivist research methods involves attempt to test theory that to understand the predictive element of the phenomena. It involves formal propositions, hypothesis testing, measuring of quantifiable variables, etc. In this type of research it is assumed that the objectives are given in reality and can be measured by their properties.
Interpretive research method involves sharing of information and social constructions such as language. Interpretive method is used to understand the meaning of the given information that was assigned to the researchers.
Critical research as the name implies concentrates more on the critical view of the subject. It highlights the critical viewpoint of the situation that has to be analysed.
Action research and Case study research methods are as important as above-mentioned methods. The action research method describes what problems an organization is facing; what appropriate steps should be taken to resolve these kinds of situations. It is more often action-oriented method. Case study method involves studying the main object of the organization, how the situation is related to the real life context, etc. Case study can be positivist, interpretive and critical.
In any marketing sector key account marketing plan is considered to be very important and a thoughtful business plan cannot be overemphasizes because much hinges on it: financial support, management of the available resources like operation and finances, credit from suppliers, promotion and marketing and last but not the least company's goals and achievements.
Before writing a key account marketing plan some of the important questions that has to be addressed are:
1. What service does the business provide to the clients
2. Who are the potential customer and reasons for purchasing the service or product
3. What are the steps or ways you reach the potential customer
4. From whom or where the funds come
The important elements of marketing plan are to precisely define the business, identify the goals and serve as the firm's resume. Pro forma balance sheet, an income statement, planning precise strategies and cash flow analyses comprises the basic components of a marketing plan. Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become hurdle in the future development of the business. One of the important aspects of marketing plan is that it provides organised information about the company and importantly a good business plan helps in attaining a loan
A qualitative and quantitative research is must in developing a system for marketing analyses. Qualitative research is more of collecting data, conducting interviews, using documents and to understand and explain social phenomenon. Quantitative research involves is of development of natural sciences to study natural phenomenon…
The present study aims to determine the importance and actual experience of SMEs belonging to the construction industry of Saudi Arabia. It answers the following research problem: To what degree do different factors influence the success of Small and Medium Enterprises (SMEs) in Saudi Arabia?
The current research will focus on utilizing successful entrepreneurship to deal with massive unemployment. 1.1. Problem Statement The US economy was hit hard by recession in 2009 and the effects have lingered to the present day. For the period of April to October 2011 the unemployment rate in the US held steadily between 9 and 9.2 percent with some improvement in November 2011 when it fell to 8.6% (BLS, 2011).
These significantly helped in acquiring concise answers that appreciably aided in data interpretation, as well as having an overview of the strengths and the challenges of entrepreneurship, as opposed to formal employment. Some of the close-ended questions were such as “Would an individual go back to formal employment if she or he had a chance and quit being an entrepreneur?
This report has been written in an attempt to evaluate and present some Promotion strategies. The researcher of this essay aims to pay special attention to the research on the market conditions and the needs of people in terms of health and nutrition and the strategy of the distribution system of their products.
This implores upon the parties to design structures of agreements that meet certain levels of governance, financial and operating systems should be customized to fit individual agreements. The success of an alliance must be built upon reliable infrastructure, which must support the underlying goals and objectives of the parties to the agreements.
This study is being carried out to identify the main determinants for successful e-taling in fashion marketing business. The purpose of this research is to provide a foundation for more in-depth study and to explore ways in which the efficacy of e-commerce strategies in fashion can be increased.
The ideal community, or Utopia, is debatable in whether or not it is in fact possible to create and to maintain, however the actual vision of Utopia is different to different people and therefore lacks specific definition. More's Utopia is understandably different from a modern Utopia; just as our general idea of the perfect community will be expectedly different from that of an African native.
activities that are directly or indirectly involved in dispersing products and services from suppliers to manufacturer and consequently, to the wholesaler, retailer and finally to customers (Talluri, 2002). Supply chain management indicates the system that leads to implement
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