Focus Plastics Plc.

Case Study
Pages 10 (2510 words)
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Overview: Focus plastics Plc was one of the UK'S longest established producers of moulded plastic articles. Initially started as a small company, developed into a specialized company supplying plastic moulding to variety of industrial customers from different in industry mainly consumer durables toys & Automobiles.


The household items under brand name 'focus' remains almost stagnate i.e. in 1993 it was worth 6056,000 pounds and in 2005 it remains at 6533,000 pound. But the new product range under brand name 'concept' comprising storage years, mixing bowls, strainers, salad bowls, towel holders and other kitchen items, sales grown from 3411000 pound in 1997 to 16210,000pound in 2005. In 2005, company started a new product range with brand name 'concept office' comprising filing trays, storage boxes and a range of desk items. This latest and new range of products proved very successful at the very first year of its launch and contributed 1320,000 pound in sales. Company has diverted itself completely from its industrials customers. Company has inculcated a reputation for house hold products for its quality in the minds of the consumers'. It has used latest technologies and trained manpower but being in an industry, where entry barriers are low, it faces on inherent threat from smaller manufactures on the pricing front. Company has planed its manufacturing facilities with a process-based layout and having all sorts of injection - moulding machines of various ages from latest Robotic devices to operate manually. ...
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