StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Case Study example - Focus Plastics Plc.

Only on StudentShare
Case Study
Pages 10 (2510 words)
Overview: Focus plastics Plc was one of the UK'S longest established producers of moulded plastic articles. Initially started as a small company, developed into a specialized company supplying plastic moulding to variety of industrial customers from different in industry mainly consumer durables toys & Automobiles…

Extract of sample

The household items under brand name 'focus' remains almost stagnate i.e. in 1993 it was worth 6056,000 pounds and in 2005 it remains at 6533,000 pound. But the new product range under brand name 'concept' comprising storage years, mixing bowls, strainers, salad bowls, towel holders and other kitchen items, sales grown from 3411000 pound in 1997 to 16210,000pound in 2005. In 2005, company started a new product range with brand name 'concept office' comprising filing trays, storage boxes and a range of desk items. This latest and new range of products proved very successful at the very first year of its launch and contributed 1320,000 pound in sales. Company has diverted itself completely from its industrials customers. Company has inculcated a reputation for house hold products for its quality in the minds of the consumers'. It has used latest technologies and trained manpower but being in an industry, where entry barriers are low, it faces on inherent threat from smaller manufactures on the pricing front. Company has planed its manufacturing facilities with a process-based layout and having all sorts of injection - moulding machines of various ages from latest Robotic devices to operate manually. ...
Download paper
Not exactly what you need?

Related papers

thorntons plc
The stores offer premium and hand-crafted boxed chocolates, hampers, gift boxes, corporate gifts, and seasonal candies. Some of the Thornton shops double as cafes where patrons can get coffee, pastries, and sandwiches. The company sells sweets through its catalog and via its Web site, as well as through retailers. In addition, the company operates coffee shops under the name Caf Thorntons.…
12 pages (3012 words)
its a case study
In the consumer marketing segment, the company has given a guarantee to its customers saying that it would supply any item in any preferred color for five years continuously. So even if a single customer buys a particular product of a particular color, the company is forced to produce that particular product even if it is for a single customer in order to keep up its promise and at the same time…
8 pages (2008 words)
Focus Paper
It is also define as (biology) the process of an individual organism growing organically; a purely biological unfolding of events involved in an organism changing gradually from a simple to a complex level (Gilligan, 1982).…
5 pages (1255 words)
Russban Plastics
It means that Jack together with the minor shareholders will not be able to vote for the approval of the company's dissolution; he needs to be in agreement with Ben. Therefore, Andy and Ben will be able to continue their business. However, it is recommended to negotiate with Jack and other shareholders, because their strong dissatisfaction may lead to opposition to approval of the investment…
4 pages (1004 words)
Focus groups
This type of recruiting is known as the snowball technique (Lindlof, 1995 as cited by Barnett). Other considerations include demographics.…
8 pages (2008 words)
Diageo Plc
At that time (eighteenth century), it was identified mostly with spirit brands like Justerini, Malts of Scotland such as Talisker, Glenkinchie and Lagavulin. In the nineteenth century, the company introduced Johnnie Walker; one of the most popular whiskies to date. In that same century, there was introduction of Smirnoff and subsequently Bailey's. In the twentieth century, the company started…
8 pages (2008 words)