the marketing communications (or promotional) mix - Essay Example

Only on StudentShare

Extract of sample
the marketing communications (or promotional) mix

A combination of email and website work can give high impact, high relevance, and high reach, must form a key part of any communication strategy (Boylaud, 2000).
The most influential marketing communication elements are the advertising tools which include television, Internet, print and radio along with the traditional marketing efforts to support the contemporary means of advertising will allow the company to get the best of online and offline advertising. As such, direct marketing has never been as precise, powerful and popular as it is today (Palmer,2004). With its new applications to database marketing, global commerce and the internet, it is no longer an option for company officers and marketing executives; it is a necessity. Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship building techniques and performance measures set the bar for the future of marketing communications. ...
Download paper


Customer satisfaction is the primary aim of marketing. In focusing on the future, the enterprise ensures the best possible chance of attaining long-term stability and competitive standing. The marketing mix of the company is not solely focused on the knowing the needs of the customers, but the company is also extending effort in knowing its customers more through the establishment of a better customer care and consulting services (Jobber, 2007)…
Author : constantin52

Related Essays

Marketing Mix Master Essay
However, Price can be counted in a different category than these approaches. This is because of the nature of the factor price and its effects on the other three Ps of marketing mix. This essay would further describe the marketing mix in terms of all four Ps. And it would conclude as to if the factor of price is very important in the marketing mix. Furthermore it would help the readers to differentiate between the four Ps and tell them about the dependency of the factors on each other (NETMBA, 2007)....
8 pages (2008 words) Essay
Marketing Mix Article
As a result of evolution of such concepts in the business world, the field of marketing has now become something far beyond rule of thumb decision making....
10 pages (2510 words) Article
Marketing communications Master Assignment
Smith and Nephew is a one of the famous names in health care services. They are proven leaders having three main business units located across the globe offering specialized services in the orthopaedic ,endoscopy and advanced wound management and Reconstruction and trauma. Together as a single business unit, Smith and Nephew offer around 1000 different product ranges. Smith and Nephew is considered as powerful leader in advanced wound management and arthroscopy. Smith and Nephew operate in 32 countries across the globe with the turnover of $3.8 billion pertaining to annual sales....
10 pages (2510 words) Assignment
Marketing Mix
The basic purpose however is to make a sale during all this while on the part of the marketing team coming under the organization’s umbrella....
6 pages (1506 words) Essay
Marketing mix
In order to do this, he makes use of a number of tools, which is known as the marketing mix....
4 pages (1004 words) Essay
To analyse present promotional mix and develop a marketing and communication plan for the client to raise their brand awareness and/or increase customer numbers
The most prominent form of advertising strategy currently followed by Aer Lingus relies extensively on the Internet wherein the primary emphasis is on flights to and from Ireland. The company has grown from a small carrier to Ireland’s principal carrier by thriving on the idea of the ‘no-frills airline’ concept, a business model that has been adopted by several European airlines such as Ryan air and Easyjet. Additionally, Aer Lingus offers inter - continental flights to and from the United States (Bernard Share, 1986)....
6 pages (1506 words) Essay
For a sports organisation/product/service/concept of your choice, apply best practice by developing a comprehensive marketing plan covering some or all of the stages listed below
The company acquired Reebok in January 2006 and became more dominant in the market. Adidas primarily focuses on the European markets but in order to cut costs the company has started outsourcing its production to Asian countries. The Company values its employees and makes sure they are well paid and are happy in their work environment. But they are not able to exert as much control in the countries where they have outsourced. The company uses print media, advertisements, the internet and also celebrity endorsement for its promotion. Both Nike and Adidas cash their brand names. Since both are...
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!