Managing Schools Corporate Image - a Case Study in University

Masters
Essay
Miscellaneous
Pages 12 (3012 words)
Download 0
Your identity is who you really are-and your image is how much of that reality people understand the daunting boundaries of language and culture. (http:/www.lippincottmercer.com/insights/a_roberts03.shtml, para 2 & 5)
Corporate image and identity comes hand in hand to make up a desired audience perception towards the corporation…

Introduction


Just as any other corporations present in the community, pedagogical institutions are not exempted from this common situation in the community. It is necessary for educational institutions to project a good image and identity towards the community since they are considered responsible in shaping the future of every nation.
As simple as these two ideas may seem yet in reality, this is one of the most difficult and the most complex challenges that a business may face that concerns management these days. In order to address this challenge, every organization must understand and recognize the importance of corporate image and identity. (http://www.lippincottmercer.com/insights/a_roberts03.shtml, para 4)
In order to make sure that the company is developing the reputation it seeks from the community, the need for perfectly aligning these two elements - corporate image and corporate identity, is held necessary furthermore considered to be the only way of attaining such expectations. (http://www.lippincottmercer.com/insights/a_roberts03.shtml, para 2 & 5)
"Identity goes to the heart of how a company creates value in the marketplace and in the financial markets. In a nutshell, that is the very essence of image management". This key element in building the reputation of the organization includes the organization's purpose, its vision, its strategy and its business objectives. ...
Download paper
Not exactly what you need?

Related papers

Managing Change Master Case Study
Also, measures and ways to monitor the change process will be examined. The project will end with an examination of other change management methods that XYZ aught to have used, and the challenges that the organization may face in the foreseeable future spanning from the next five to ten years and possible contingent solutions to these problems.…
managing people (case study - King Fahad hospital)
It was a sunny Wednesday morning, when I was walking in the corridor of the hospital to attend one of my patients, while walking I realized I 'd a stiff back that day and my job demanded lot of mechanical work so it wasn't any good for me. But my happy go lucky nature and my attitude of taking problems light helped me again that day and I made my entry in the intensive care unit almost completely…
Corporate Social Responsibility Case Study
Or the company may choose to externalize CSR operations by assisting environmental non-governmental organizations (NGOs) and concentrating on their business activities without actively getting involved with CSR issues.…
NIKE CASE STUDY based on Corporate Strategy
By focusing differentition on product, businesses could commnd premium prices for their products. Products represented top-of-the-line offerings in the industry. In this mrket, degree of differentition is not lrge. Nike entrees mrket where competitors cn differentite their products nd tht is why hve less rivlry. Rivlry is reduced where customers hve high switching costs - i.e. there is significnt…
Corporate law Case Study
The exception to this is that the reserve may be applied by the company in paying up its unissued shares which are to be allotted to company members as fully paid bonus shares.…
corporate strategy case study
In those days, cross-Channel travel was not dominated by the leisure business as it is today. It was used for military action and primarily for trade.…
Managing Schools Corporate Image - a Case Study in University
Just as any other corporations present in the community, pedagogical institutions are not exempted from this common situation in the community. It is necessary for educational institutions to project a good image and identity towards the community since they are considered responsible in shaping the future of every nation.…