This essay talks about destination branding which is the totality of perceptions that a customer holds about the experiences associated with a place. It should be remembered that a brand is not a simple task of hosting a campaign, a new logo, new graphic design, or "a fresh coat of paint". …
This essay stresses that the importance of destination branding experiment may be better comprehended by understanding what would occur if it were not undertaken.
Lack of branding will lead to the lack of awareness that such a destination exists. It is this awareness that prompts him to entertain the idea of a vacation to that destination in the initial consideration. Lack of branding also leads to lack any uniqueness, cultural, emotional or any kind of association with the destination and constitutes a low motivation to be there. In the global competing arena, where the consumer is spoiled for choice and is bombarded by the various options, create a brand for the destination and its characteristics is the only way to lure visitors.
This paper makes a conclusion that however spectacular the scenery, however famous the culture; however grand the history, the most important measure of any destination remains the reality of how visitors are treated and how they are made to feel. The most beautiful landscape in the world will not compensate for an inability to make a visitor or guest feel wanted, welcome and delighted. Above all, the tourist needs to know that there is destination that seems to beckon him, is a joy to visit and be pampered and taking a vacation there becomes a vision to him. In the global context, this visibility can only be achieved by building a destination brand and this seems no longer an option but a necessity to survive. ...
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“Destination Branding Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.net/miscellaneous/313372-destination-branding.
DM also goes further to manage this tourism brand and strategize on cooperative marketing initiatives that can spur tourism sector growth. This report finds that destination marketing in Vietnam is conducted by government authorities with support from the private sector; this is a challenge to marketing as strict government regulation hinders private sector participation in overall tourism development.
According to certain authors, destination can be viewed as the units at various geographical levels, however without different geographical boundaries. It is even seen as an image that results from social practice. The concept of destination can be regarded as agglomeration of services as well as attraction, while on the other hand the term destination can be regarded as the dynamic agglomeration of services, events, culture and attractions (Framke, 2002).
Marketing is something which, if not done with proper knowledge and skills can decrease the number of sales. Destination Managements also market the services which are being offered by a particular place. Marketing & Destination Places Without marketing there’s no customer or sales, basically marketing is the soul of the any business, especially those businesses which deal directly with customers.
This includes to the complexity of preserving and scheming the excellence of the experience. To prevail over this obstacle, tourism connected businesses, agencies, and organizations require working jointly to wrap up and promote tourism opportunities in their regions and line up their efforts to guarantee reliability in product quality.
This paper draws upon the sociological theory and within it focuses on the collaboration theory. The process of framing tourism policy and planning provides a context for a study of the related concepts of tourism destinations, destination branding and stakeholder theory.
The internet has brought about radical changes and today destination image formation is a dynamic process through selecting, reflecting, sharing, and experiencing. Significant differences have been found in the online images projected by public and private
First, the marketing and branding of a place enhances its identity (Dinnie, 2011:8). In many instances, some places initiate marketing by focusing on their subdued advantages over other places. For example, Las Vegas is branded as the entertainment center of the United
In this paper only one target market will be considered that is the hard adventure market. Although the proportion of the hard adventure market is quite lower than that of the soft adventure market as discussed
The concept of destination marketing has not only enhanced the scope for the travel and tourism firms, but has also contributed towards enriching the economic and social values of sites (Volgger and Pechlaner, 2014). This