In order to achieve our main objective of raising £700 we had several other objectives:
- Negotiate with Barclays bank to set up a scheme in order to double up the money we raised. Barclays provides such a service for charities and fundraisers. The goal was therefore to convince Barclays of the publicity and prestige it would gain from helping us.
- Find sponsors for the X-Box360, the V3 pink razor and the VIP tickets. Our targets were large electrical companies such as Comet, Currys and Dixons. We will have to bargain and negotiate with them as successfully as possible because obtaining the prizes for free would allow us to save the funds that we have raised.
- Marketing the raffle as efficiently as possible in order to raise interest for our cause and seduce the potential participant with the prizes. However, we will need to be careful not to spend an important amount on marketing and not target a too important group.
- Distributing the tickets to the target market i.e. the 1.500 students who compose the school. We will need to make the students aware of the cause we are defending to make the cost of a raffle ticket worth spending.
Ali was the team leader elected by the members. Unfortunately, he did not show leadership as he did not establish any contingency plan, budget or strategy. He also failed to allocate tasks to other members. As a member he had to research and print advertising flyers. All the team members were asked to pay £20.00 for a total payment of £120.00 for 5000 flyers when the target market was composed of 1500 students. Ali has to work on his communication skills to reach a better understanding within the group and should really consider planning his actions as it resulted that he produced 3 times the flyers needed.
Sukhdeep was charged to go negotiate the scheme with Barclays. He only went once to the bank and claimed that it was a success even if there was not ...
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