The market entry strategy of international fashion brand - Essay Example

he purpose of insuring the correct market entry of the designer brand, so that the company does not face any risk or loss after launching the “Tekbir Giyim” brands. The research that is being conducted is through questionnaires, through mall intercepts as women love to go out for shopping, and specially the increasing Muslim community in various parts of Europe is definitely interested in buying the designer brand which is being prepares specially for them. Although the products are still being sold to people but they are not yet owned by the original company “Tekbir Giyim”, which means that people do not find the brand under the company’s name, it is sold through the distribution.

The business these days are getting failed easily on for no reason but yet the proper research clarifies the doubts in minds of people willing to initiate business, the job that we would be performing for the company is the same that is to identify the opportunities and minimize the chances of loss. The company is facing a lot of trouble right now and thus the research task is to follow a sequence from the problem definition which is the base for the project to be started, to the final stage which is report presentation, which would help the company in taking on further decision, whether to go for the launching of “Tekbir Giyim” or not, meanwhile the development of an approach to the problem, research design formulation that includes the conclusive research, data collection and its preparation would also be playing a key role in ensuring us about the outcome.

The basic idea to conduct this entire research on the designer brand “Tekbir Giyim” is to identify the possibility of its successful launching in a place other than it is currently available. Our main objective is to go through all the steps in marketing research process, one by one, which would ensure us whether it would be relevant for the company to go for launching or not. This research would not only be