Consumers and Consumerism in America: Marketing Rules - Essay Example

It is important not to ignore the monetary aspect but to remain in the business in the first place for the ones the business is being done, it is essential to situate the resources onto them and then move on forward expanding the market share and the like. There are a lot of companies that have continued to divest the consumers of their basic rights in the name of achieving certain financial ratios.

However, doing so does mean putting the business’s long-term strategy at risk as the customers and the remaining stakeholders would not appreciate the fact that the enterprise does not value their concerns but rather goes after the financial side. The need and thus the opportunity in the business world of present times is to get ourselves noticed and make the companies realize the responsibilities that they owe to the customers. The companies that have been marred by the high-spate abuses in the business scene of present times have included the Ford-Firestone debacle, the California energy crisis where it did its worst possible bit and changed and altered the flow of power supply and in the end, the same resulted in huge power bills as well as blackouts.

Also, the example is of the telecommunications failures that have hit the American business panorama like anything. The slips in the airline industry owing to the 9/11 episode and the aftermath is also one such example that comes to mind and last but not least, the ever-famous whistleblowing story related to Enron and the Arthur Andersen accounting firm. These companies and enterprises suggest just a fraction of the number of malpractices that are rampant in the American business scenario.

All these have more or less focused more on attaining the financial needs and meeting economic goals rather than doing one thing or the other (positively) towards the end consumers, which at the end of the day bring in all the sales, revenues, and long term stability of the companies as well. Consumer movements could be the first step in educating companies about their regression of consumer values. [Guest, 2002] This requires a clear fore vision and one that looks at restoring the positive link and relationship between all the parties, players, and individual partners, to state as a matter of fact.

Another option could be to go for an effective public opinion to change the strategies adopted by the business enterprises in the wake of earning huge profits and never-ending revenues by just focusing on the monetary aspect of things.