StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Miscellaneous
  • Analyzing the Relationships between Service Quality and Special Events in the Entertainment Industry

Analyzing the Relationships between Service Quality and Special Events in the Entertainment Industry - Essay Example

Nobody downloaded yet

Extract of sample
Analyzing the Relationships between Service Quality and Special Events in the Entertainment Industry

While examining this issue the other questions which this research seeks to answer are: Is the current SERVQUAL instrument an effective overall measure of perceived service quality for special events organizations; if the answer to the first question is “No”, can new dimensions be added to make SERVQUAL more effective for measuring customers’ perceived service quality of special events and can such an adapted and modified SERVQUAL instrument be generalized for measuring perceived service quality of special events’ offerings? Modification of the 1991 version of the SERVQUAL method would aim at the reduction of ambiguity in expectations definition and unstable dimensionality (Babakus and Boller 1992; Carman 1990; Cronin and Taylor 1992). Babakus and Waller in fact suggest (p. 265) that “it may not be fruitful to pursue the development of a standard measurement scale applicable to a wide variety of services”. In order to achieve this modification an attempt would be made to add one or two dimensions to the standard instrument so that the scale would become more contextual for situations concerning special events. To identify these additional dimensions factor analysis would be conducted on variables (factors) to identify relevant and critical factors.
Respondents would be chosen from the customer base of the targeted special events company(ies). External validity would be addressed by also surveying non-customers. The sampling scheme deployed would be stratified random sampling. The company’s entire customer base would be organized according to the demographic variable of customer income. The underlying assumption would be that the ability to purchase entertainment offered by the special events company is a direct function of the income of the consumer. However, income/ability should not be deemed to be synonymous with “willingness” to pay. Customer willingness assessment, on the other hand would be the ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Analyzing the Relationships between Service Quality and Special Events Essay - 1”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/320473-analyzing-the-relationships-between-service-quality-and-special-events-in-the-entertainment-industry
(Analyzing the Relationships Between Service Quality and Special Events Essay - 1)
https://studentshare.net/miscellaneous/320473-analyzing-the-relationships-between-service-quality-and-special-events-in-the-entertainment-industry.
“Analyzing the Relationships Between Service Quality and Special Events Essay - 1”, n.d. https://studentshare.net/miscellaneous/320473-analyzing-the-relationships-between-service-quality-and-special-events-in-the-entertainment-industry.
  • Cited: 0 times

Summary

Since the special events segment within the entertainment industry has the peculiarities associated with it of being entirely people processing and providing mental stimulation, the primary objective of the proposed study would be to develop a modified SERVQUAL-based instrument…
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Analyzing the Relationships between Service Quality and Special Events in the Entertainment Industry"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Relation between service quality and customer satisfaction
From the following research it can be comprehended that a look into literature proves that while service quality is something measurable and comparable, customer satisfaction is a more complex one which is influenced by perceptions of satisfaction and customer expectations along with quality.
8 pages (2000 words) Essay
Service Quality Management: Group Consultancy Report
..5 Leadership………………………………………………………………………………………..6 People……………………………………………………………………………………………..7 Policy, Strategy, Design………………………………………………………………………….7 Customers, Partnerships and Relationships………………………………………………….
18 pages (4500 words) Essay
Relationship between Service Quality and Customer Satisfaction
Most hospitality products are intangible and can only be experienced. However, there are other tangible products such as food and physical comfort. Customer satisfaction is essential to the success of any business firm. This is because it is responsible for repeated purchases.
9 pages (2500 words) Research Paper
Operational Management Business Plan of a Special Event
Operations management can also be defined as the proper planning and utilization of resources that are required for the organization to deliver its business responsibilities. Operations management is often regarded as an integral part of operations research, although such conclusions are incorrect.
8 pages (2000 words) Essay
Study of Service Quality Management at Hotel Casino
Study of Service Quality Management at Hotel Casino ABSTRACT The dissertation identifies the various aspects of service quality as perceived with reference to hotel casinos by its management and its guests.
39 pages (9750 words) Dissertation
Service Quality
12 pages (3000 words) Essay
Tourism, Leisure or Events Organisations in Attempting To Improve Service Quality
You Are Required To Critically Evaluate the Strategies That Could Be Adopted By TWO Tourism, Leisure or Events Organisations in Attempting To Improve Service Quality. The tourism industry has developed in an enhanced manner due to increased demand in this sector worldwide.
7 pages (1750 words) Essay
Special Events Proposal-MARKETING
That is, wine drinkers who drink in their homes will face certain limitations and it can be overridden if they attend the Wine Tasting events. One
4 pages (1000 words) Essay
Service quality in the casino industry
The study would be covered under two parts, in which the first would be an analysis of the existing literature with regard to improvements in service quality. The second part would include a primary study which would be targeted at different individuals associated with the industry to help gain firsthand market information about the topic of study.
16 pages (4000 words) Literature review
Operational Management Business Plan of a Special Event
Operations management is often regarded as an integral part of operations research, although such conclusions are incorrect. Siegel (2009, Pg.
8 pages (2000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Analyzing the Relationships between Service Quality and Special Events in the Entertainment Industry for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us