The research approach undertakes a specific design that is "the overall strategy chosen to obtain the information required to answer the research question" (Ghauri and GrØnhaug p 47 2002). The research approach will review the types of research design and data collection methods. The research approach is built on logical relations and not just beliefs.
Descriptive research is used when the research question is understood (Ghauri and GrØnhaug 2002). In the research approach, the data measurements are dependent on the obtainment of required information and the quality of the information. The outcome of the research, therefore, is dependent on the measurement procedures used in the collection of the data, and this in turn is dependent on the types of data collection (Ghauri and GrØnhaug p 47 2002).
This is an important concept of qualitative research, where the description is either inductive or deductive. Inductive research begins with a question and seeks to describe it, and deductive research begins with the problem by working backwards to the answers. Therefore, this research uses the inductive approach to build the theory from the data gathered to explore possible conclusions towards E-banking - Modifications in SCM (Supply Chain Management of the Bank) and Security issues such as Phising & Pharming.
The selected research methodology is a descriptive interview with one manager at HSBC Bank in London. This will be a structured interview that focuses on E-banking - Modifications in SCM (Supply Chain Management of the Bank) and Security issues such as Phising&Pharming. Secondary research is to review published materials such as: articles previous researched etc. which would be analysed to gain a broader perspective of the issue.
This brings the question of research strategy. Combining the approach as an inductive, qualitative description with a well-established research strategy will allow for a better