• Home
  • Subjects
  • Miscellaneous
  • Critically analyse which has greater impact on an organisation moving from one country to another, cultural or non-cultural factors

Critically analyse which has greater impact on an organisation moving from one country to another, cultural or non-cultural factors - Essay Example

Only on StudentShare

Extract of sample
Critically analyse which has greater impact on an organisation moving from one country to another, cultural or non-cultural factors

The focus here is only on one origin and destination market and on the chosen company Ikea and its expansion from Sweden to the UK (Ikea.com, 2006) and the analysis will be based on business development, international marketing, training and the nature of organizational structure in different environments that seem to affect or are affected by place, people, promotion and product or the features of the marketing mix (Balmer, 2006).
In considering the movement of an organization from one country to another, the impact of the international environment has to be considered primarily as the organizational structure is highly influenced by the international marketing environment. In this discussion we focus on the nature of the organizational structure and the impact of the international environment on the company that is analysed here and would also discuss the cultural and non cultural factors that seem to affect an organization that shifts base from one country to another (Axinn and Matthissens, 2006).
We examine the organizational structure, also the international environment and business environment on international marketing strategies. The implementation of the marketing mix is also considered along with the effects of internationalization and movements of a company from one country to another (Axinn and Matthissens, 2006; Balmer, 2006). Thus there are several issues considered here, the organizational structure, the international environment and marketing strategies as also the effects and causes of internationalisation and implementation of the marketing mix.
The focus is on understanding the dynamics and relationship between the origin and destination markets. The four elements of marketing mix consist of the marketing tactics and deals with price, place, product and promotion. These four Ps are the basic elements of marketing but recent theories on 7Ps have added people, process and physical ...Show more


This essay deals with the expansion of Ikea, a leading furnishings company and shows the changes in its marketing mix and business development perspectives from one country to another. The organizational structure within the chosen company and in a general business environment…
Author : ethanlegros
Critically analyse which has greater impact on an organisation moving from one country to another, cultural or non-cultural factors essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Critically analyse which has greater impact on an organisation moving from one country to another, cultural or non-cultural factors"
with a personal 20% discount.
Grab the best paper

Related Essays

Critically analyse how ethical factors affect the communications mix in an organisation of your choice. The organisation should
Introduction The survival of the firms in the modern market is depended on their ability to incorporate strategic plans, which can support their increase of these firms’ competitiveness towards their rivals. Marketing has been proved as a strategic framework that can serve two different organizational needs: the increase of the firm’s profitability and the improvement of the firm’s communication with its customers; the second target, if achieved, can support the long-term organizational growth.
11 pages (2750 words) Essay
Impact of Cultural Factors on International Marketing
In essence, those influences which are imposed on the customers by other people are called as cultural factors. Some important cultural factors that influence while marketing a brand internationally include: Age Group or Gender, Population, Educational Background.
5 pages (1250 words) Essay
Organisation seek to control. Critically evaluate this statement in relation to the mechanistic and cultural perspectives
Table of Contents Introduction 3 Literature Review 4 Mechanistic Perspectives 4 Cultural Perspectives 5 Usefulness of Understanding the Reasons behind Organisation Seeking Control 8 Summary of Key Theoretical Issues 10 Advantages, Problems and Pitfalls of Mechanistic and Cultural Perspectives 15 Conclusion 16 References 18 Introduction The organisations of the present day context can be observed as highly focused on developing business strategies which can facilitate the achievement of substantial benefits from the business market.
8 pages (2000 words) Essay
Cultural Perspectives from another Country - Pakistan
The river Indus flows in this country and this river has witnessed sseveral ancient cultures and several of the earliest civilizations such as Mehrgrah, Mohenjodaro, and Harrapa. Not only that but historic routes intertwine in and out of his region. In fact one of the most popular routes this country is home to is the Silk Road.
8 pages (2000 words) Essay
With reference to the UK and another country of your choice, critically evaluate the strengths and weaknesses of two models of cross-cultural comparative analysis. What are the implications of these for managers
It is generally proven that cross-cultural models of comparative analysis are widely applicable in managerial sciences. Further on, we’ll refer to
8 pages (2000 words) Essay
For one particular country, critically review specific tourism practices assessing the economic and social/cultural dimensions of sustainable tourism
Croatia is constantly ranked among the top 20 most popular tourist destinations in the world and, therefore, it is not hard to conclude
8 pages (2000 words) Essay
Sex and sexuality: a cultural taboo. Critically discuss and analyse the role of culture in sex and sexuality and its impact on health
As symbolism had been known as part of the colourful cultures and traditions, sexual symbols had been present in certain religions as people celebrated in festivity.
7 pages (1750 words) Essay
Analyse the role of culture in an organisation using the cultural web
In order to maintain focus and succinctness in our discussion, this paper will be divided into three parts. The first part will provide a concise definition of organizational culture and all of its related themes. The second part
4 pages (1000 words) Essay
Critically assess the extent and character of the impact of digital media upon one cultural sector of your choosing
However, in the recent times, controversy over the kind of information and the negative impact posted by these new media have sparked responses from other members of
12 pages (3000 words) Essay
Scenario Consider the cross cultural management implications for an organisation from your home country setting up a satellite operation in another country (of your choice)
25). Evidently, the reality of globalization has brought together people from different backgrounds to work in various organizations and companies (Crainer 2012, p 29). This paper, therefore, seeks to
16 pages (4000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email