StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketings: Foundations and applications - Essay Example

Nobody downloaded yet
HSBC’s history, mission and vision, core values and strategies provide a fundamental view of the dimensions of service quality using a variety of sources: official HSBC financial and corporate social responsibility (CSR) reports and publicly available critical articles on the company.
Using specific examples, QoS gaps are identified and show how these gaps are addressed and managed. In the process, key service encounters, potential failure points, and the management of service failure and recovery are likewise discussed.
HSBC was established as the Hongkong and Shanghai Banking Corporation in 1828 in China to service the trading and business interests of the British Empire. Over the years, the bank has grown through acquisitions in Asia, the U.S., Latin America, and the U.K. to emerge as a dominant force in providing financial services in a globalised world.
In 1999, the bank decided to use one name (HSBC) with its familiar red and white hexagon corporate symbol to establish a uniform international brand identity that has become an increasingly familiar site the world over, with its motto “The World’s Local Bank” to emphasise global reach whilst maintaining its familiarity with the needs of local customers.
At the end of 2003, HSBC launched “Managing for Growth”, a strategic plan that provides a blueprint for growth and development up to the year 2008. Its strategy builds on HSBC’s strengths and addresses the areas where further improvement was considered both desirable and attainable.
HSBC’s strategic vision is to be the world’s leading financial services company: preferred and admired by customers, dynamic in its profitability and corporate growth, and recognised for giving each customer a fair deal.
Corporate, Investment Banking, and Markets: accelerate growth by enhancing capital markets and advisory capabilities focused on client service in defined sectors where HSBC has critical relevance ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketings: Foundations and applications Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/324742-marketings-foundations-and-applications
(Marketings: Foundations and Applications Essay Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.net/miscellaneous/324742-marketings-foundations-and-applications.
“Marketings: Foundations and Applications Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.net/miscellaneous/324742-marketings-foundations-and-applications.
  • Cited: 0 times

Summary

This paper analyses the Quality of Service (QoS) strategy of HSBC, a global banking giant headquartered in London and with 9,800 branches (properties) in 76 countries and territories in Europe, Asia and the Pacific, Africa, and North and South America. Its 284,000 employees…
Marketings: Foundations and applications
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketings: Foundations and applications"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Moral foundations
Somehow, health professionals must integrate their views on the patient's treatment with everyone else to provide care that best helps the patient while still abiding by the patient's wishes and requests, and they must do so within a profoundly secular world view.
4 pages (1000 words) Essay
Marketing Foundations and Applications
Even though companies especially in the information technology industry are aggressively pushing this strategy, it is irrefutable that new product development faces huge challenges to the different functional areas thus, leading to a lot of criticisms. Product development often becomes impossible and critised because of the following reasons: shortage of important ideas in certain areas; fragmented markets; social and governmental constraints; cost of development; capital shortages; faster required development time; and shorter life cycle.
8 pages (2000 words) Essay
Marketing foundations & Applications
Even though companies especially in the information technology industry are aggressively pushing this strategy, it is irrefutable that new
8 pages (2000 words) Essay
Database Applications
In particular computer-based IS are corresponding networks of software/hardware that people and businesses utilize to filter, collect, create, process and distribute data. Nowadays, computer
8 pages (2000 words) Essay
MANAGEMENT APPLICATIONS
It is found that Stone & Ceramic Ltd.’s major efforts are directed towards retention of existing clients. Its philosophy also echoes its commitment to ensure repeat clients. It is strong in operations and committed to quality. However, it makes no
10 pages (2500 words) Essay
Firewall Applications
This connection may be via a network etc. Firewall prevents unauthorized access to a computing device by checking every message transfer to and from the computing device. It restricts any message transfer that does not comply with the defined
2 pages (500 words) Essay
Learning Applications
For example, every banking business that truly wants to succeed must meet the customer’s needs through asking itself the question “why should customers bank with
1 pages (250 words) Essay
Database Applications
The development of a data warehouse requires the expansion of data extraction systems such as operating systems, and database warehouse installations. The production of information and data occurs from sources that
2 pages (500 words) Essay
Computer applications
but also assists in the provision of medical orders and prescriptions which would be essential in making decisions regarding administering of treatment. On the other hand, ordering of services like laboratory tests could be done electronically as opposed to the current manual
3 pages (750 words) Essay
Applications
Use of unmanned ground vehicles would help the agency to curb cases of robbery that have been witnessed targeting its transportation vehicles hence compromising the security of confidential data records in transit. According to Zegart (2014, p.264), several homeland
1 pages (250 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketings: Foundations and applications for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us