Marketing in the digital age-Kodak - Essay Example

It was only in the year 1892 that the company was renamed as Eastman Kodak Company of New York, only to be formed again under the New Jersey law as Eastman Kodak Company of New Jersey. Kodak expanded its operation and grew gradually by its low cost mass production concept, international distribution, extensive advertising and customer centric business policy. The initial years of the company was dedicated to the production and supply of low cost photography tools and make it available to the common people.

It was not long before the company understood the true potential of the world market. Based on this fact the company expanded its operation to rest of USA, only to be followed by marketing in France, Germany, Italy and other European countries. As of today, Kodak has expanded its manufacturing operations in South America, Europe and Asia. Kodak has great exposure and popularity in the motion picture industry as well. Most of the movies are shot in Kodak film and the company has received 8 Academy Awards for scientific and technical excellence.

Over the years especially in the early 1900s Kodak made lot of technical advancement in the world of photography. Kodak Developing Machine was introduced, which helped in processing films without a dark room. It also introduced the Non-Curling film, which has dominated the world of amateur photography for more than 30 years. Aerial cameras were developed by Kodak, which was extensively used during the World War 1. Along with the technical development the company was also doing well financially, with its worldwide employment crossing the figure of 20,000.

< Broadening the Impact of Pictures, Corporate website> The thirst for development in the field of photography and its accessories was never ending for Kodak. The company went on introducing new technology and products both for the consumers, the motion picture industry and for business use. It was in