In this paper, the question, “how do sociological perspectives contribute to an understanding and explanation of media images of ageing and older age?” is addressed taking into consideration the three theories coming from the field of sociology. In tackling this subject,…
In the said analysis, this writer will elucidate upon as to why and how the type of media portrayal is what it is at present.
The mass media has become an integral part of the postmodern society. Everyone, regardless of age, has some form of interaction with mass media in his life. Spring (1993) gives an estimate of how much of their leisure time elderly people (above-50) spend listening to the radio, watching television, listening to music, reading and going to the movies. His research reveals that as much as forty percent of their leisure is time dedicated to these activities.
Knowing this, it is easy to see why creating a more accurate picture, if not a more compassionate and humanistic one, of the elderly’s situation in the realm of mass media, is very important. Curbing negativities in media’s portrayal of the elderly, many as they are as will be seen in the following paragraphs, should be given high priority. This is so because, it is undeniable that the mass media impacts interpersonal interaction1, affects our mental and physical health2, and, as most relevant to the proceeding discussion, the mass media greatly influence perceptions of aging and elderly people3.
The images of the elderly as shown by the media vary depending on the (1) underlying purposes for which these images are created and, quite surprisingly, by the (2) type of communication medium in question. Broadly speaking, there are two types of media portrayal of the ageing population, first is the positive kind of portrayal, while the second paints a more negative picture of the group. Applying the concepts of sociology, the cause of this negative portrayal can be attributed to the phenomenon of ageism4 which will be given more attention later in this paper. For now, a more detailed presentation of the two types of portrayal is called for.
Underlying purposes No great amount of intellect needs to be ...
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The media and popular culture 2. Youth culture and youth transitions 3. The gender order 4. Ethnicity and belonging Article 1: The Media and Popular Culture Title: PlagiPedia shows the web is passionate about correcting its own follies: The collaborative nature of most online activity now provides the instant means to search out copy-and-paste cheats.
2009, xi). Throughout history, information (or knowledge) and communication have been the primary sources for the dominant form of power, and also for initiating social changes and reforms. This is owing to the fact that, social battles (in the form of ushering in changes or reforms), are predominantly concerned with being able to influence and control people’s mind and thinking processes through information and communication (Sztompka, 1994).
Evolutionary Psychology is a branch in psychology that examines and identifies several traits that are involved in evolution, such as sexual selection. This branch of psychology also proposes that the present human behavior is a product of adaptation because of survival. This paper deals with all these as it tries to answer several questions.
Women are always believed to be comprising the greater part of the future life population just for the simple reason that their lifespan can move to a given length as compared to that of men. This has therefore brought in some concentration based on gender issues and ignited debate concerning the advancement on feminization of the future life and the precedence by those who make the guiding principles of women's social needs.
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Though they are not interconnected, yet in some ways they are linked with each other. They impact human life on everyday basis, and thus are very deeply integrated with the social, economic and political issues of the nation or society. A going is related to their declining physical and mental abilities, and in some cases in serious illnesses related to mind and body, which limits their performance and participation life.
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