Market Analysis and Launch of Sonic 1000 - Essay Example

Sonic is 18 months old company which is manufacturing state-of-the-art electronic goods. The company is now introducing Top class PDA (personal digital assistant) known as Sonic 1000, with features that are guaranteed to overwhelm gizmo lovers. In the cutthroat business of electronic goods, Sonic mission would be to capture the market segment that caters to the upcoming young executives who are looking for gizmos that are small enough to hold in their pockets but powerful enough to be used as a computer, or phone or even as an entertainment device, as and when the need arises.  

PDAs from big companies like Hewlett Packard, Sony, etc. have been in the market for a few years. Palm One, Blackberry, etc. are PDAs that are well known. Over the years, these PDAs have evolved and new features have been incorporated. So Sonic 1000, would be competing with the companies whose PDAs, already have a market. Since the growing world economy has opened opportunities where new technology would be playing a very important role. Sonic, needs to come out with something which would be unique while having all the features of the currently popular PDAs, at no extra cost. After a thorough analysis of the present market, the company proposes to give several value-added services to its customers.

The new Sonic 1000 would be a small handheld compact computer serving as a 3G camera phone with wi-fi features like Bluetooth, infrared technology thus facilitating easy internet connection. Sonic 1000 PDA would be equipped with a micro mini hard drive of 40 GB and a USB connection that would make data handling easy, fast and efficient. The 3G facility would enable video conferencing and the executives would be able to interact with their office and clients, while on the move.

Looking at the vast potential for this type of gizmos, in the first year, the company proposes to sell 240,000 pieces at the estimated sales revenue of $60,000/-. With the loss of less than $10,000/-, the company intends to capture 3% of the US market during the first year. In the early second year, as per the projected target, the company would be breaking even and thereafter, it would be making a healthy profit.

Sonic 1000 packed with powerful features, will be the most amazing compact computer-cum-phone that is guaranteed to make the laptops redundant. The customers would be getting the advantages of three devices for the cost of one. The introduction of Sonic 1000 would be backed by some more value-added services like a comprehensive 2-year warranty and buyback-back facility etc. which is sure to make it an irresistible item!

 

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