StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing - Essay Example

Nobody downloaded yet
In the food segment the Marks and Spencer’s company employs the following competitive moves so that it cab have an advantage over its rivals. First and foremost it changes its prices to suit the consumer’s purchasing power and this enables the company to have a temporary advantage over the other rivalry firms. Similarly the company makes further improvements in its food products differentiation and it also maintains good relationships with the suppliers. (Baryon 2006)
In the industry this is a very strong force since the Marks and Spencer’s company’s food industry has strong brand images and this makes it very hard for the new entrants. The initial capital expenditures are very huge and the exiting companies are achieving their economies of scale by being global. Another threatening factor to the potential new entrants is the trade tariffs as well as the international regulations whereby they have to prove themselves to the foreign companies, customers and also suppliers.
In the food industry the substitute food products belong to the other firms in the industry. The Marks and Spencer’s foods segment is highly affected by the price changes in the substitute food products. Since the more the substitute food products become available to the consumers then the demand of the food products from the Marks and Spencer’s company become more elastic.
This further allows the consumers to have more alternatives in the market. However this is a moderate but weak force in the industry since the businesses and also individuals wish to use other cheaper food products. A close substitute food product in the industry further constraints the company’s ability to raise its prices. On the other hand there is a lot of price competition in the industry especially in the food substitutes. Most of the consumers in Marks and Spencer’s foods consider the suitability as well as the nutritive value ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Essay Example | Topics and Well Written Essays - 2500 words - 15”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/338060-marketing
(Marketing Essay Example | Topics and Well Written Essays - 2500 Words - 15)
https://studentshare.net/miscellaneous/338060-marketing.
“Marketing Essay Example | Topics and Well Written Essays - 2500 Words - 15”, n.d. https://studentshare.net/miscellaneous/338060-marketing.
  • Cited: 0 times

Summary

In the industry there is a very strong force since the Marks and Spencer’s company’s competitors use the price cuts in their competition and there is also a low cost and an ease to the switching brand. Thus the companies in this industry diversify and also acquire other…
Marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
2 pages (500 words) Essay
Marketing
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 pages (500 words) Essay
Marketing
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 pages (250 words) Essay
Marketing
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 pages (250 words) Essay
Marketing
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 pages (1000 words) Essay
Marketing
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 pages (1500 words) Essay
Marketing
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 pages (2750 words) Essay
Marketing
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has
11 pages (2750 words) Essay
Marketing
Vodafone is one of those companies which have been effectively utilizing the major types of direct marketing channels. Vodafone’s promotional strategies include advertising
1 pages (250 words) Essay
Marketing
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 pages (1000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us