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Service marketing - Essay Example

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People factor in the service encounter gains an even more significant position. Thus a company can move from a position of stability to one of a complete unstable stance as it acquires different means of gathering the market and its driving factors that come along with it. The firm has to change its position with the changing times otherwise it will literally vanish away from its competitors and more so the customers, for which it actually exists. It must bring about certain efforts which are geared up to make it sound, look and eventually feel different from the rest of the lot and in the long run, have a selling proposition in it and in its products that help it in winning the customers time and time again. For getting on to this track of success and achievement, it is significant to understand that having the most sought after employees and workers in the market is necessary since they will give the most productivity in the toughest times possible. (Varey, 2001)
Within an organization, the current needs in the training regimes require the employees to get themselves acquainted with the ever changing role of Information Technology and the like within the business quarters as well as learn for their own betterment the different mechanisms through which they can make use of the business processes and management activities in a steady and quick manner. This means that they must align themselves with the advanced technological applications and that too in a quick way because the corporate world of present times is on the move. Thus the training needs are very much required within any organization since the same would ensure that all the employees understand what they are doing and there are as such no hiccups in the office place so to speak. (Cappelli, 1999) More than anything else, the workers must know what the end ...Show more


However in order to have a deep understanding of the service marketing and related standards, it would be pertinent to touch the pertinent aspects…
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Service marketing essay example
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