Harvard Business Review Article: The COOP - Essay Example

Only on StudentShare

Extract of sample
Harvard Business Review Article: The COOP

Coop Chicken is a business established 20 years ago that had achieve 15 consecutive years of double digit growth. Last year for the first instead of growth the restaurant chain experience a sales growth deceleration in 20 of its 76 stores. This report examines the situation at Coop chicken and provides recommendations on the alternative solution the owner and the management proposed to turn things around for the company.
The customers that constantly utilized the services of fast food restaurant for their eating needs base their decision on several factors. These customers are very sensitive to price and also desire a quality meal to be served in a very fast fashion. Delays in the delivery of the food service are judged very negatively by the users of these establishments since many fast-food eaters are working people who have a limited amount of time to eat or dinner before going back to work. The major players in the industry such as KFC and McDonalds set time standards which others players in the industry such as Coop Chicken must follow.
The ownership and management team put together a series of proposals all with the same common purpose of obtaining feedback from the potential customers of the enterprise. The internal leadership of the company is in disagreement over the best alternative course of action. The person with the final say is the owner of the company who is a traditional business man who believes spending money in market research is something unnecessary since it is his opinion that the management team and their current staff should be able to gather the necessary information themselves. He is keeping an open mind about all proposals and is will to do what it takes including investing in market research if it will help turns things around at Chicken Coop.
The vice president of marketing, Anita McMichael, has two proposals to find the root of the problem at Coop. Her first proposal involves ...Show more


The customer is focal point of any business strategy and they are the stakeholder that must be targeted in order for a company to…
Author : harrisalana
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Harvard Business Review Article: The COOP"
with a personal 20% discount.
Grab the best paper

Related Essays

Business Article review
The real gross domestic product jumped to an annualized rate of 4.8%, after registering only 1.8% increase in the fourth quarter. However, the article also recognizes that in the long run, labor productivity is declining. It stated that "compared with the first quarter of 2005, output per hour rose 2.4%, below the average annual increase of 3.5% since late 2001." The previous rise in productivity necessitated higher wages.
2 pages (500 words) Essay
Dogfight over Europe: Ryanair. Harvard Business School
This was the first time that their airline was about to face competition and steep rivalry from two fellow airlines that were operating on the same route. These airlines were British Airways and Aer Lingus. This was because this route was a very busy route and thus this Irish airline by the Ryan brothers was subjected to face difficult oppositions.
3 pages (750 words) Essay
Review of Current Newspaper Article ( Business Law )
The article illustrates how the Australian government fails to provide enough protection to consumers like McFeddans family who have spent their money and time waiting for the completion of the house they have dreamed of only to be devastated because of the long process of the government to run after private insurers and the builders who take refuge in bankruptcy proceeding and who practices unfairness in trade.
2 pages (500 words) Essay
To begin assignment read Henry Mintzberg's article (enclosed) "The Fall and Rise of Strategic Planning" (Harvard Business Review, January-February 1994).
Strategic planning is mostly concerned with promoting strategies that have been borrowed from the past or copied somewhere the reason why some organisations fail. It does not fully take into account the need to be
6 pages (1500 words) Essay
International Business (Harvard format)
As such, MNEs are often associated with direct foreign investment, which Andersson posits is associated with advantages of ownership
10 pages (2500 words) Essay
Critical review of Prahalad, C. K. and Hamel, G. (1990) The Core Competence of the Corporation in Harvard Business Review, May-June
any depends on the Corporation, the Customer and the Competition; integration of the 3Cs is crucial for long term sustenance of a corporation (Value-based Management 2010). Prahalad and Hamel (2005) have throughout the article on ‘The Core Competence of the Corporation’
6 pages (1500 words) Essay
Slanket Case from Harvard Business Review by John Deighton
It is huge and made of fleece. It has a striking resemblance to the bathrobe, though it is worn backwards, where the opening is at the back. A slanket’s body length makes
5 pages (1250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email