Coop Chicken is a business established 20 years ago that had achieve 15 consecutive years of double digit growth. Last year for the first instead of growth the restaurant chain experience a sales growth deceleration in 20 of its 76 stores. This report examines the situation at Coop chicken and provides recommendations on the alternative solution the owner and the management proposed to turn things around for the company.
The customers that constantly utilized the services of fast food restaurant for their eating needs base their decision on several factors. These customers are very sensitive to price and also desire a quality meal to be served in a very fast fashion. Delays in the delivery of the food service are judged very negatively by the users of these establishments since many fast-food eaters are working people who have a limited amount of time to eat or dinner before going back to work. The major players in the industry such as KFC and McDonalds set time standards which others players in the industry such as Coop Chicken must follow.
The ownership and management team put together a series of proposals all with the same common purpose of obtaining feedback from the potential customers of the enterprise. The internal leadership of the company is in disagreement over the best alternative course of action. The person with the final say is the owner of the company who is a traditional business man who believes spending money in market research is something unnecessary since it is his opinion that the management team and their current staff should be able to gather the necessary information themselves. He is keeping an open mind about all proposals and is will to do what it takes including investing in market research if it will help turns things around at Chicken Coop.
The vice president of marketing, Anita McMichael, has two proposals to find the root of the problem at Coop. Her first proposal involves ...
Cite this document
(“Harvard Business Review Article: The COOP Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/338960-harvard-business-review-article-the-coop
(Harvard Business Review Article: The COOP Essay Example | Topics and Well Written Essays - 750 Words)
“Harvard Business Review Article: The COOP Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/miscellaneous/338960-harvard-business-review-article-the-coop.
Strategy Insight: What one student has learned about the art of effective strategic leadership.
Effective strategic leadership is essential for the survival and prosperity of any corporate firm as it determines the outcomes of the various relationships and negotiations of the company (Lynch, 2008, p.59-131).
Product Situation The current product offered by the Slanket Organization is a sleeved blanket, which is basically a blanket that has sleeves. It is huge and made of fleece. It has a striking resemblance to the bathrobe, though it is worn backwards, where the opening is at the back.
(Saloner, Shepard, & Podolny, 2000). The author’s views can be largely understood from the perspective of the resource based view of the organization. As Michael Porter suggested that the organizations need to develop strategies which can help them to create high valued goods and services so that they can be sold at higher prices.
The article explains how the five main competitive forces which include: Customers, suppliers, entrants, established competitors/rivals and substitute offerings/products. While aligning IT with the Business Strategy, some of the forces can take advantage due to IT vulnerabilities and can bring risks to the business.
The company has organized marketing campaign in 25 cities offering a program which is known as the Tastemakers Program. The purpose of this campaign is to build a personal connection of the customers with the products. There are several issues arising while organizing this campaign.
Introduction The success of firms within their industry is influenced by the forces that these firms face by their environment. This phenomenon is reflected in the Five Forces Theory of Porter. The practical implications of this theory are explored in this paper by referring to a specific organizational sector: IT.
Strategic planning is mostly concerned with promoting strategies that have been borrowed from the past or copied somewhere the reason why some organisations fail. It does not fully take into account the need to be
The site brings contributors and readers together which enhances the flow of information regarding various topics to both learners and business leaders. Business, Harvard Review website, is an online version of the Magazine’s print version.