StudentShare solutions
Triangle menu

Marketing - Essay Example

Nobody downloaded yet
The relationship between leadership and national culture has often been held to impact closely the success and failure of an organisation in terms of leadership style, motivation and employee performance(Bass, 1990; Collins and Porras, 1996).In the context of National culture at least academics have pointed out that transformational leadership attributes which pertain to empowerment and perception contribute to employee job satisfaction and commitment in a very positive way (Iverson and Roy, 1994).
The business academia has often focused upon the influence of gender on leadership and its various dimensions. When we are thus perusing the relationship between gender role and leadership style academics have pointed out towards a tendency of attaching “masculinity with task-oriented leadership styles and femininity with relationship-oriented ones”.(Oshagbemi and Gill, 2003).It is perceived by the researchers and the academia that if sexes are perceived so differently in organizations their leadership styles would also differ a lot and this would seem likely that leadership styles are also different.
Leadership is morality magnified”(Ciulla, 2006:17).In this regard this section seeks to define the relationships between ethics and leadership in the organisational context.The modern leader has to weather and face a plethora of situations like financial and political scandals,international pressure,public image,regulation and the current business mood and in this context it is also worth noting that gender and national culture issues have also reflected upon the common problems versus cultural specificity.(Individual responsibility v Corporate conscience).
This report concludes that the term “Leadership”is subjectively constructed and the whole concept has many dimensions.For Gardner (1995, p. 292), “The greatest challenge the leaders face is to bring about significant and ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Essay Example | Topics and Well Written Essays - 4000 words - 1”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/342793-marketing
(Marketing Essay Example | Topics and Well Written Essays - 4000 Words - 1)
https://studentshare.net/miscellaneous/342793-marketing.
“Marketing Essay Example | Topics and Well Written Essays - 4000 Words - 1”, n.d. https://studentshare.net/miscellaneous/342793-marketing.
  • Cited: 0 times

Summary

The meaning and usage of the notion of leadership as an ingredient of success and value in an organisations contemporary structure has received a mixed response from the business academia,where skeptics have gone as far as to say that “All definitions are arbitrary. They…
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
2 pages (500 words) Essay
Marketing
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 pages (500 words) Essay
Marketing
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 pages (250 words) Essay
Marketing
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 pages (250 words) Essay
Marketing
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 pages (1000 words) Essay
Marketing
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 pages (1500 words) Essay
Marketing
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 pages (2750 words) Essay
Marketing
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has
11 pages (2750 words) Essay
Marketing
Vodafone is one of those companies which have been effectively utilizing the major types of direct marketing channels. Vodafone’s promotional strategies include advertising
1 pages (250 words) Essay
Marketing
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 pages (1000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us