With the obvious realism of coming global ecological crisis, there have been many efforts that have been made for moral revolution which would look into probability of incorporating ecological values in the world especially in the global business culture. This has been expressed through many efforts like the green thinking that seeks to transform the world to go green and reverse the trend of environmental pollution. The call for concept of sustainable development has informed us that this world does not belong to us but rather it belongs to the coming generation. Moral transformation that leads to sustainable development has been supported by many efforts. This paper will look closely at ecology as a good business practice that is vital to the concept of sustainable development. (Brown 1996, p. 1)
The concept of good ecology as equal to good business can be argued on many front depending on the issue at hand. For some issues, good ecology can turn to be bad business but on many issues, good ecology is good business. Good ecology means development both technologically and socially that is conscious of the world we are living in and the issues that are currently locking the world especially the issue of environment. Every time we mention about ecology, we cannot avoid the issue of the environment simply because it is what composes the planet. Environment is anything that surrounds us from forests, people, infrastructure, soil, and other natural and manmade features.
The issue of ecology in the modern days has taken the turn of environment laws fighting to reverse the trend of a polluted landscape which is taking toll on the communities inhabiting these landscapes. Good ecological practices have been seen as those practices which care about the environment where we are living in. Unfortunately, the issue of environment has been so much politicized which has made it difficult for the world to tackle