StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Teenagers' cool culture - Essay Example

Nobody downloaded yet
Rushkoff describes in vivid detail this loop, as the media studies the kids in order to acquire popular images and then sells them the images of themselves. The youth and teens are instantly drawn to these images thereby desiring them. Following this replication, the media observes the interaction among the adolescents and then create new images to fit with the latest trend, and so on. The important question here is the authenticity of the images of the prevalent teen culture ardently pursued by the youth, which is shaped by the advertisement conglomerates, whose sole purpose is the sale and profits of their businesses, regardless of the protection and protection of the true teen American culture and identity.
The ‘cool’ youth culture is actually known to have been initiated in the 1980s when parents began to spend more and more on the needs and desires of their children, as a result of the onset of the nuclear family systems coupled with the double income from both working parents. This also happens to be the period when conglomerates began their cold wars with each other in order to hook the teens into buying their brands and maintain loyalty towards their brands. Marketing and selling acquired a major role in the process, where marketing companies began to hire spies, to inculcate the ‘cool’ teen behavior into their advertisements, in order to lure the youth into buying their products. The impressionable adolescents were obviously drawn towards these images of themselves like a pierced nose or eyebrow, or cuffed leg or sleeve. The cycle of pursuit of ‘cool hunting’ was a vicious and never-ending one because the moment a ‘cool’ behavior was identified and adopted it ceased to be “cool”!
The intelligent kids obviously became aware of this cycle and the 1990s saw an absolutely new defensive to this mechanism, a rebellious defensive by the youth culture. The smart teens refused to accept or adopt anything that was publicized as ...Show more
Cite this document
  • APA
  • MLA
(“Teenagers' cool culture Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(Teenagers' Cool Culture Essay Example | Topics and Well Written Essays - 2500 Words)
“Teenagers' Cool Culture Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times


The teenagers of today have attracted the prime attention of marketing who are enthusiastic to spend huge amounts of money in order to develop strategies and research the types of potential products which the teenagers would probably desire to obtain. “Cool hunting”, is thus…
Teenagers cool culture
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Teenagers' cool culture"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

We Real Cool by Gwendolyn Brooks
We Real Cool. The poem by Gwendolyn Brooks entitled “We Real Cool” was inspired by a group of seven young people playing pool who portray the life of several young people these days who hang around in like places instead of being in school. It pictures those who think they are cool by playing life ‘cooly’ by not getting serious of their studies or other concerns and responsibilities in life.
3 pages (750 words) Essay
Matt Holmes & Cool Company
According to US GAAP, once impairment has been recognized it cannot be restored. The concept of disposition is somewhat different from asset write-down because an asset is no longer expected to contribute to ongoing operations once it is classified as an impaired asset.
4 pages (1000 words) Case Study
Evaluation of frontline the merchants of cool
This is a subtle form of using psychology, often without the subject knowing what really happened to him or her, by using hints or suggestions. The idea is for the target consumers to get hooked on a product or service, whatever that might be. This is the essence of marketing, which is all about attracting the right customers, then through the power of advertising, letting them buy, then making them buy more often, and then finally, inducing them to buy in bigger quantities.
4 pages (1000 words) Essay
Evaluate the Impact of Media such as Video Games, Film and TV on the Behaviour of Teenagers
According to the paper media has had its success stories as far as the target audience is concerned. It is observed that media is an influential and an informative factor in the societal context. Media empowers people to gain insights about culture, society, economy, politics, and environment among others. In so doing, it has become part and parcel of the contemporary society.
6 pages (1500 words) Essay
Puppeteers of the Populist Culture
It is indeed this power to manipulate the mentality of the masses that has paved the way for social constructs, political orders, and economic principles to take control and bring about what is called 'culture'- specific to people, place, and time. The society too, does seem to gather momentum to protest against perceived inequalities from time to time.
8 pages (2000 words) Essay
Cool Foods
For the purpose of achieving excellence in the total performance and to reach a world class position, the report also recommends the implementation of various quality control measures like Total Quality Management (TQM) and Six Sigma in addition to the practicing of EFQM.
8 pages (2000 words) Assignment
Cool for sale
The author states that there seems to be a change in younger demographics which essentially overturns traditional gender roles and an increase in marketing education which has made youth buyers become sceptical of advertising and the research process. Therefore, there is definitely room for youths to develop their own style.
5 pages (1250 words) Essay
The High Cost of Cool
It has been observed that professional wrestling is the most popular television programme among American kids (“The MTV Machine”). It is
1 pages (250 words) Essay
Whats cool
Yet again, it may mean lack of excitement in the negative sense. The term also means neither warm nor cold according to Free Dictionary (par 1). In this respect, the term may also be used with neither a positively nor negatively connotation. Historically,
5 pages (1250 words) Essay
Merchants of Cool
That is the principle of the PBS Frontline documentary “The Merchants of Cool”, which makes an alarmingly undeniable case for the alteration of teenage
2 pages (500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Teenagers' cool culture for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us