Internation marketing - Essay Example

ologetic about its population, but with the era of consumerism dictating the trade talks this very population has become an important tool of economic progress for the country. The international community has also taken note of the burgeoning number of millionaires in India and the increase in purchasing power of an average Indian. The demand for cars has also seen a proportionate upsurge in the country. Now that the company has launched the much awaited people’s car, it is time to have a realistic assessment of the market potential and how best to tap this potential. 1. The Nano is sure to generate lot of interest, because now a small car is not considered a luxury; instead it is now being considered a necessity.

To tap this ‘need’ a number of domestic and international car manufacturers have started making elaborate plans and marketing strategies. Some of the key challenges that Tata could face in its endeavour are; i. Increasing alliances of multinational car manufacturers with domestic Indian companies. In one of the latest developments, Toyota has sealed a strategic alliance with Indias Kirloskar Group to tap the potential of the huge small car market in the country1. This initiative is bound to prove quite competitive, for the simple reason that, Toyota has entered into the alliance well after the formal launch of Nano.

That means, Toyota would have taken into account many factors which prove to be detrimental for the health of such a venture. Toyota’s research and development facility in Japan is busy on this car now a days. Though it is a new venture and it may take couple of years before we actually see the outcome, but considering the Japanese prowess in innovation and feature packaging, we must plan out our strategies accordingly. ii. In the international market, Tata’s will have a tough competition on hand from reputed brands like GM, BMW, Ford etc.

These companies may not be able to match up the price tag offered by Tata’s but, they can