It is like a way of assessing the goals and objectives that we had set before. We undertake event evaluation at the end of an event in order to understand if we have achieved what we wanted.
Evaluation of an even can also be used as a strategic planning tool that can help us to understanding the correct method or the correct procedure that we should use in order to achieve the desired goals and objectives. It is a fundamental process that helps us to discern the viability and sustainable of an event by assessing the best process that can be used to take us where we want to be.
The evaluation of an event should take a holistic approach. In this regard, it should not be leaned on one side alone but it should be aimed at looking at all corners of the event. Evaluating an event as a whole is important as it helps us to understand it in all its dimensions. If an evaluation is carried on one side alone, there may be a probability of constrain from other areas that were not evaluated before which may be a possible failure of the event.
By taking a holistic approach we mean that we have to focus on all areas. Most evaluation of an event tends to lean on the economic viability of an event and gives little attention to the areas of the event. Therefore we have to consider dimensions like the social aspect of he event, the environment aspect of the event, if it is a business event we have to asses the business leveraging, and also we have to evaluate the branding of the event and the impact that it has created. It is also very important to evaluate an event regularly in the sense that it has to be consistent throughout the whole process of its implementation. This means that we have to evaluate an event right from the start of the event, when it is being implemented and after it is implemented. There must also be a common base under which an event will be evaluation on. In