Starting off the store would just be a one brand store because of high customization that is available for the customers there hardly is a need to develop alternative shoe brands, this is so because different brands are made to cater to different segments of society and people but when people can choose the material, design and design that the shoe would consist of there hardly exists a need for having multiple brands of the shoe. In addition to this just having one brand while starting off would make it easier for the store to publicize its uniqueness and would make it easier in terms of costs and marketing activities plus it would be easier for the brand to cut through the clutter of different brands by different companies and hence it would prove very beneficial for the store in the early stages of its development in the market on the whole.
In today’s environment it is very important for any upcoming business idea to be unique so that it is able to differentiate itself from the existing brands in the market just not for the sake of differentiation but also because there are market leaders that would not want the market to be penetrated by new comers and hence uniqueness is the answer to the stifling competition that every company faces in this modern day era. What better way would there be to cut through this clutter than the use of technology and at that state of the art technology to cut through the competition and hence the idea of a store where customers are given the maximum customization opportunity- your shoe, you design it! This is the basic theme of the endeavor that we have in mind. The finances for this store have been made through individual contributions made by the partners as well as funding through bank loans because the technology that had to be used in the store had to be specially developed and hence was costly but this kind of technology has been patented