They are able to connect the past with the present, serve as reminders of a historic past, and provide a link between the old generation and the new one. They enable people to explore collections for inspiration, enjoyment, and learning. Investing in cultural projects such as museums has been the task of tourism, which is both indispensable and necessary. Likewise, urban development strategy has been the investment in cultural projects such as iconic museums and arts centers intended to enhance city image alongside catalyzing private sector participation and attracting tourists (Grodach 2008).
Museums possess educational and cultural mandates, which are being transformed as institutions continuously play an increasingly important part in economic development and tourism promotion strategies (Tufts and Milne 1999). Museums are concerned with not only its traditional public mandate, but also with its ability to enhance consumption experiences while contributing to a diversified tourism product.
The museum as a catalyst for cultural landscape regeneration is seen in its expansion in variety as well as explosion in popularity over the last decades, in which marked change in its role in society is significantly observed (Falk and Dierking 2002). In the past, the museum was oriented primarily towards research and collection. Today, it is increasingly viewed as an institution for public learning and has placed an emphasis on education – a task that it never did in the past (Falk and Dierking 2002). The issue of educating the public did not arise in the past and visits then were conducted privately. It must also be noted that, museums used to be for public collections alone, shared with others selectively by the curator. Although for many, the museum remains to hold a secondary function, it was observed that over time, its role as a public asset has become increasingly important (Falk and Dierking 2002). A quarter of century ago, most