Cosmetic retailing project(laura mericer)

Masters
Research Proposal
Miscellaneous
Pages 2 (502 words)
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It was founded by a make up artist and instructor from France, Laura Mercier. She studied at a painting school in Paris, however, with time decided to transfer her art from canvas to skin. Since then she was…

Introduction

The specificity of her products is that their color themes are based on classic palette and usually don’t follow the seasonal trends – according to Laura’s vision classics is always in fashion.
Currently Laura’s products are available in more than six hundred stores of twenty four countries all over the world, and the line has developed and grown to include skincare, bath, body, and fragrance lines. The founder of the line spends much time traveling, making public appearances at such stores as Neiman Marcus and Henri Bendel among others. She spends most of the free time in New York City or Paris. Currently among her clients are Cameron Diaz, Oprah Winfrey, Julia Roberts, and Mariah Carey to name a few.
All of Laura’s artists were gaining experience through backstage access, editorial work or television before joining her team. She hires only experienced and creative individuals in order to provide clients with the best qualified service and the brand with those to continue the tradition of excellence. The preference is always given to diversified people experienced in cosmetics industry and with a successful track record.
The images presented by the artist are those carrying confidence in oneself combined with lightness and some shades of glamour. The majority of the colors come from nature, and is aimed at enhancing the natural beauty of an individual via veiling possible deficiencies and emphasizing the natural advantages of the skin or face in general.
As it was mentioned above, Laura Mericer’s products are designed for women of all ages and all skin types. At the same time, this effect is gained not by universality of the products, but, on the contrary, by a great number of products available to choose from. Therefore a wide array of products offered allows a client to choose what suits one best. The line includes skincare products (cleaning, ...
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