StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

AAFES 4 - Essay Example

Nobody downloaded yet
US Army and Air Force.
Being a company with unique business model, AAFES conduct its advertising in unique way too. AAFES is not to active in using television and other media as active channels for advertising purposes however advertising is being done in direct way through the use of local means of advertising to the soldiers at the bases. Since AAFES is almost also a monopoly therefore advertising is not mostly done in its most conventional means.
Sales promotion activities of the firm take place in store i.e. firm displays various sales promotional activities and items in house besides offering sales promotion on its website. The website of the firm provides different sales promotional activities for making a purchase on line. In store sales promotional activities involve displaying of different sales promotional material.
Since AAFES is a sort of monopoly therefore it mostly utilizes direct marketing as one of the most important mean of promoting the firm’s products and services. However, this is not on the individual basis however it is done on the basis of the groups of customers i.e. army bases where soldiers are stationed.
There is no personal selling done by the firm however it offers an opportunity for personal selling through its website where it offers different services and products customized to the individual needs and demands.
Firm maintain good public relation activities which are also evident from the fact that recently it has recalled some of its products especially toys because of toxic issues in them. Public relations at the firm are also done through the issuance of a magazine The Exchange Post; through which firm tends to provide information about latest development at the firm.
While analyzing the promotional mix of the firm, it is important to consider the unique business model and structure which it follow. It is a sort of monopoly which serves a very specialized and scattered target ...Show more
Cite this document
  • APA
  • MLA
(“AAFES 4 Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from
(AAFES 4 Essay Example | Topics and Well Written Essays - 750 Words)
“AAFES 4 Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times


Promotional mix of an organization involves a series of different activities which a firm undertakes in order to communicate the benefits of the goods and services provided by it. A promotional mix or marketing communication mix is therefore a combination of advertising, public…
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Q 4 week 4
nd ensuring company wide commitment, determining its own financial strength, critical evaluation of the required time period for appropriate levels of market penetration, developing appropriate pricing strategies and targeting cross border customers. The organizational
2 pages (500 words) Essay
Module 4
This form of satire is subtle but powerful 4. Harrison uses situational irony in his story: virtues like equality can lead to traits like corruption. He mocks the obsession of the world today to create an equal society for everyone. Lines like “"and everybody was
2 pages (500 words) Essay
4 questions
Although the author had promised that the steps taken assured that the information is as accurate as possible there is always the risk that the own prejudices and pre conceived notions on
4 pages (1000 words) Essay
Halo 4
Forerunners were attacked by a group of parasites and got totally destroyed. In revenge, Forerunners constructed a special tool to fight the parasites that
2 pages (500 words) Essay
Journal 4
Construction of green buildings is one of these significant inventions. The engineering concept stems from understanding the role which buildings play to positively contribute to the environment, energy, economy and overall human
2 pages (500 words) Essay
IT Development And Strategy
As information technology is becoming ubiquitous in the workplace, its utilities in managing transactions, processing and disseminating information, has been well realized by organizations. With changing uncertain external environments and the increasing dependence on IT for the growth and sustenance of an organization.
5 pages (1250 words) Essay
Homework 4
The people should know that the US has the distinct responsibility of intervening in the atrocities committed by its recipients like
1 pages (250 words) Essay
Week 4
Any deviation from the accepted medical standards of care that causes injury directly or indirectly to clients is referred to as medical malpractice, (American Association of Retired Persons. 2004). There is slight variation of laws and statutes across the
5 pages (1250 words) Essay
4 questions
Hence the best foot forward is to enact steps which will encourage the Americans back to work. 2. With many jobs already being outsourced and many
1 pages (250 words) Essay
RAW #4
In the first column below, identify the characteristics of constitutive communities. For each characteristic, provide a short supporting quote from the text. In the second column, identify how this characteristic
1 pages (250 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic AAFES 4 for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us