Case Study SECOND NATIONAL BANK - Essay Example

The first step of the strategic process was the CEO’s comment about him thinking now much change has occurred during the last year. The executive mentioned an opinion, but does not provide any evidence of his position. This is one first blunders at Second National Bank. A strategic plan requires documentation of what is been done in order to be able to evaluate the results. A strategic plan determines where an organization is going over the next year or a large period of time, how it’s going to get there and how to evaluate if the company achieved its goals (Mcnamara, 2008).

Another deficiency of the organizational practices at this Bank is that the company does not have any data to compare against to determine the efficiency of the strategic plan. The executives at this meeting are supposed to have hard historical data about different aspects of the organizations operations. There was evidence in the case from the comments of various executives that they did not have knowledge of the strategic objectives of the company. They needed a copy to remember the content of the plan, as if they had not done anything during the year to help the company accomplish its strategic goals.

A strategic plan is not suppose to be a document that is filed in box, never to be seen again. It requires involvement from everyone in the company in order for the company to achieve its objectives. The executives of the company are suppose to know by memory all the major points of the plan since their job involves working in the strategic objectives of the company. Another example of the inefficiency of the Bank’s strategic plan evident during the meeting was the discussion about the objective to become the friendliest bank.

The company created a marketing campaign about the having the most customer friendly tellers and bank officers. Despite the efforts nobody in the firm realized any follow-up work to determine how efficient the marketing campaign was and if at the end of