Phenomenon of Marketing - Essay Example

I believe that this definition is very rational and hence an understanding of marketing in its entirety. It has been very vivid in expressing a personal side of the definition of marketing and in this viewpoint; quite a few logical points have been made. The example given is rational and very sound since the connection is mostly sought on an emotional level more than anything else. The marketing touch should be through feelings and emotions rather than on the financial side. This is true because marketing employs several significant associations with the heart and the mind which make it a very decisive proposition.

“Marketing has been described in many different ways, shapes, and forms. Many who are involved with marketing describe it as similar to the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, and organizations, and will satisfy individual and organizational objectives”.

I opine that this definition is more apt and cohesive from all sides (Boone & Kurtz, 1998). This has looked at defining marketing as a complete 360-degree approach rather than sending messages between the company and the end consumers now and then. The relation is thus more complete than is imagined by the earlier definitions provided for marketing.

“Marketing is defined as the art of selling products and/or services through the effective usage of persuasion, psychology, and repetition”.

I believe that marketing employs several practices that are regarded as its sub-fields namely advertising, sales promotion activities, personal selling, public relations (or publicity), and direct mailing to name a few. With time, the definition of marketing has changed as it has included a pre-manufacture tilt to its basis about a product and/or service. Selling gets differentiated from marketing in the fact that selling is only done when a product is made available on the shelf within a retail outlet while marketing starts even when there is an idea or concept of the related product and thus the whole game starts as a result of this hype within the relevant audiences (Armstrong & Kotler, 2006).

Marketing aims to pinpoint the needs of the target consumers and addresses the same whilst meeting their very needs through the purchase of the product/service and its ultimate usage.