Methodology of Writing - Essay Example

This is qualitative research which will use the interview method to understand the opinions and views of a sample of a population. The results of the study can be used to inform newspaper publishing houses about the reading patterns and preferences of a specific sample of the population. The findings will be used to make recommendations for the type and kind of content that can be added to newspapers or made into a separate supplement for the sample of the population in question. The findings and recommendations can be disseminated to a wider audience through articles, presentations, and reports.

The sample will comprise of 25 females and 25 males from the final year of the undergraduate class. Convenience and purposive sampling will be done to reach out to the desired sample. The chosen participants will be the ones who will be willing to participate and respond to the questionnaire.

Materials required will be copies of interview schedules, pen, paper, and tape recorder.

A semi-structured interview schedule of about 20-25 questions will be designed to find answers to the research questions. Demographic questions will be asked at the end of the questionnaire.

The tool will be pretested on five students to test the efficacy of the questions, prepare guidelines for analysis and modify any leading, confusing, or repetitive questions.

All interested participants will be contacted beforehand for appointments for a face-to-face interview. A brief description of the study will be provided and the participants will be assured of the confidentiality of their responses. At the time of the interview, the responses will be noted as well as tape-recorded with the participants’ permission. Individual interviews will be conducted and each interview will last for about 30 minutes. The responses will be transcribed after the interview is over. All written and recorded data will be labeled with necessary information such as the date, and name of the participant for ease of referencing.